Freelancer profile translated to English.
Back to original languageAbout Soraya
I am Soraya Amaya, founder of Reinventa Estudio. A marketing, communication, and brand professional with over 10 years of experience combining business vision, strategy, creative judgment, and execution.
Since 2021, I have been working independently, supporting companies from various sectors in stable collaborations and projects involving strategy, identity, content, web, email marketing, and campaigns.
My approach starts with quickly understanding the business context: identifying what's missing, what's excessive, and what needs order, to transform scattered ideas into clear, coherent communication actions aligned with objectives. I don't start with the task; I start earlier, by understanding the real problem and deciding where it's worth beginning.
I bring a transversal vision: I connect brand, communication, online presence, design, content, campaigns, and execution. I integrate closely with teams, coordinating actions, suppliers, and resources so that communication progresses with judgment and continuity.
Before Reinventa, I coordinated communication for the Spain, Italy, and Portugal markets at Airzone, in an international B2B environment: campaigns, commercial materials, events, suppliers, and marketing budget.
I am particularly interested in projects related to gastronomy, restaurants, wellness, and brands with a refined offering, as well as companies looking to professionalize their communication.
If you want to see some of my work and client testimonials, you can visit reinventaestudio.com. If you have a project in mind, write to me and let's discuss it.
Spanish
Native or bilingual
English
Fluent
Italian
Fluent
Can work on-site
Málaga (up to 50km)
Experience
- AirzoneCommunication Coordination in ES, IT, PT MarketsTECHOctober 2015 - February 2021 (5 years and 4 months)Málaga, SpainI coordinated communication for the Spain, Italy, and Portugal markets in an international B2B environment. I was responsible for defining the strategy, the annual marketing budget, relationships with suppliers and media, the design of materials, copywriting for catalogs and brochures, and the planning of 15-20 annual events: trade shows, conferences, and proprietary events at a European level.
- Reinventa EstudioFounder · Marketing and Communication StrategyRETAIL (SMALL BUSINESS)October 2021 - Today (4 years and 9 months)Málaga, SpainI support companies and businesses from various sectors by providing strategy and execution for their communication actions: brand identity and web design, online presence, content, launches, email marketing, and advertising campaigns.I take charge of the project from start to finish — from diagnosis and priority definition to execution and follow-up — integrating closely into the daily operations of the business.I also coordinate and manage projects and events in all their phases: conception, planning, execution, and results reporting.
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Education
- Degree in Business Administration and ManagementUniversity of Malaga2012
- Master in Graphic Design and PrepressGauss Multimedia2014