Sorani A.

Development of advertising strategies for the launch of a new product line and the renovation of an existing one. Creative concept, shooting, post-production. Organization of the brand's first global consumer event (1400 visitors, celebrities, 16 markets, +25% new contact data acquisition) and consolidation of post-event financial reports with various KPIs. Deployment of local advocacy strategies on an international scale for all markets. Creation of tailor-made influencer kits from creative concept to production. Coordination of local events with adaptation to market budgets and contexts.

Organization of an international press event to support a product launch and coordination of local events. Development of 6 Brand DNA Content campaigns (ideation, shooting, post-production). Writing articles for the intranet, publishing post-event PR reports, and writing press kits. Monitoring and consolidation of press & social media coverage.

Management of the 'Barbie' webinar (Warner Bros. & Mattel) – 3000 registrants (6 times the previous record, +40% new contact data acquisition). Creation of all content around the event. Creation of visuals and landing pages via WordPress for the DMEXCO trade fair in Cologne and the Data Collaboration Summit in New York. Organization of the first CRM Day (+10 leads). Multichannel communication: LinkedIn, website, targeted newsletters (B2B, Alumni, Internal) and KPI monitoring. Writing articles, 'Success Stories', and SEO optimization.