Sophie Ziessel

Hello! Nice to meet you, I am a music marketing consultant and artist manager.

For over 10 years, I have been leveraging my experience in marketing, communication, and management to serve a rapidly changing music industry. My specialty is supporting marketing and communication projects in the realms of culture, music, and creativity. With a strong focus on innovation and digital!

The missions I undertake are diverse, but all connect the music industry with a broader and more lucrative ecosystem (brands, startups), and conversely, I help companies better utilize music to communicate with their audiences:

_ Strategic studies and commercial advice for positioning your business model in the music industry.

_ Music supervision missions to find the right music (synchronization or custom creation).

_ Coordination of cultural event or product production.

_ Artist management to develop their careers and income.

I group these activities under the name POLI FONI. It is a project management unit for musical and innovative projects, for advertisers, artists, and startups.

I've loved music all my life, but also its behind-the-scenes aspects and understanding the digital revolution it's undergoing. So, I studied business, marketing, and communication, and discovered the fascinating world of entertainment during my end-of-studies internship at The Walt Disney Company, then the world of music for visuals by writing my end-of-studies thesis on advertising music in 2011. I spent six years as a Project Manager and then as a Consulting and Innovation Director at SIXIEME SON, a leading agency in the creation of sound identities for brands (SNCF, Carrefour, La Roche-Posay, La Française des Jeux, Roland Garros, Renault).