About Sophie
💡 Expert in Written Communication
- Passionate about the literary world and a lover of words
- Over ten years of experience in communication
- Self-published author
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- FreelanceCopywriterCONSULTING AND AUDITSNovember 2024 - Today (1 year and 7 months)My clients: Atelier de Sèvres, LISAA, Institut Culinaire de France, Institut Technique du Maquillage ITM Paris.📈 Editorial ConsultantI guarantee the consistency and relevance of your written content across all your platforms. Together, we define or redefine your editorial line and charter to enhance your brand.✍️ CopywriterOnce your editorial strategy is defined, I implement it by creating your written content: articles, interviews, press kits, newsletters, video or podcast scripts… Each piece of content is unique and designed for your audience according to your communication objectives.
- PenninghenHead of Communication and SalesCULTURESeptember 2021 - October 2024 (3 years and 2 months)Member of the management committee, my role is to ensure brand image and define the development strategy.SALES STRATEGY
- Management of 4 sales representatives
- Reporting and analysis of results (acquisition and conversion)
- CRM management
- Market analysis and competitive intelligence
- Offer development and pricing
- Organization and management of sales events
- Optimization of the online and offline prospect and customer journey
BRAND STRATEGY- News, profiles, and testimonials for various communication channels
- Editorial charter and strategy
- Press and media actions in France (with a press office)
- Website redesign and A/B testing strategy
- Strategic planning
- Creative briefs
- Sponsorships
- Consulting for executives on public speaking and image management
- Editorial charter
- SEO, SEA, and SMA campaigns (with agencies)
PROJECT AND TEAM MANAGEMENT- Management of the marketing, event, and sales budget
- Direct management of three art directors
- Direct management of a copywriter (excluding SEO)
- Direct management of a communications officer
- GROUPE IGS, leader dans la formationHead of Development and CommunicationEDUCATION AND E-LEARNINGSeptember 2018 - August 2021 (2 years and 11 months)Deploy the B2C strategy for CFA CODIS, aiming for two objectives:
- Acquisition (+57% in 2020)
- Transformation (+36% in 2020)
Budget of €300K and full management of the communication and marketing plan.Responsibilities:- Oversee the digital strategy (SEA, SEO, SEM, RTB, Job Boards, Displays...)
- Manage the website (content creation, SEO optimization, graphic consistency...)
- Coordinate various service providers (agencies, graphic designers, videographers, press...)
- Ensure the graphic consistency and adherence to the CFA CODIS charter
- Lead the marketing automation strategy
- Manage the communication department (2 to 4 people)
- Ensure the presence and visibility of CFA CODIS at various commercial events
- Establish visibility partnerships
- Develop communication materials
- Produce advertising campaigns to generate leads
- Implement a content/storytelling strategy (writing articles, conducting interviews, testimonials, video projects...)
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Management Consultant (Master's degree)Université catholique de l'Ouest2018Consultant en management (Bac +5)
- Head of Commercial Development (Bachelor's degree)Groupe Médicis2016Responsable de Développement Commercial (Bac+3)