Freelancer profile translated to English.
Back to original languageAbout Sophie
Freelance Graphic Designer, my playground is digital, and I also work on brand identity, logo, publishing and print and digital design. I like to make things simpler, smarter, more beautiful and I am convinced that good design allows brands to be stronger and more recognizable.
My areas of intervention are as follows:
• Visual identity (logo, universe & graphic charter, identity redesign and support variations)
• Photoshoot (artistic direction and choice of photographers, pre-production, shooting follow-up and post-prod follow-up)
• Publishing (magazine, catalog, brochure)
• Stationery (business card, stickers, invoices, correspondence card)
• Digital & print advertising campaign (CRM, digital activation, billboard campaign, street social media)
• UI design (interface, responsive application, Design Systems, banners, newsletter, social networks, UI/UX)
• Vector illustration (pictograms, flat design illustrations, artistic direction and choice of illustrators)
Some clients I have worked with: Heineken, La Poste, LVMH, Essilor, Les cinémas indépendants parisiens, Sodexo, Guerlain, Dior, YSL, Bourjois, Lacoste.
I would be delighted to discuss your projects with you.
See you soon!
More projects here:
sophievaillant.com
behance.net/sophievaillant
English
Fluent
French
Native or bilingual
Can work on-site
Paris 17e Arrondissement (up to 10km)
Experience
- FreelanceArtistic Director - Print & Web Graphic DesignerDIGITAL AND ITMay 2019 - Today (7 years and 1 month)Artistic direction and design of brand identity globally (Print & Web):• Visual identity (logo, universe & graphic charter, identity redesign and support variations)• Publishing (magazine, catalog, leaflet, stationery)• Digital & print advertising campaign (CRM, digital activation, billboard campaign)• UI design (interface, responsive application, Design Systems, banners, newsletter, social networks, UI/UX)• Vector illustration
- HAVAS ParisDigital Artistic DirectorDIGITAL AND ITMay 2015 - April 2019 (4 years)Paris, France// Artistic direction and graphic design for photo shoots, brand identity, digital activation, app, website, employer branding campaigns// In pairs with a CR, creation and design of digital campaigns and response to calls for tenders// Application of the atomic design methodology to website designCLIENTS: HEINEKEN / SODEXO / LA POSTE / LVMH / ESSILOR / CINEMAS INDEPENDANTS PARISIENS / LE BON COIN
- OnibiDigital Art director / Graphic designerDIGITAL AND ITOctober 2013 - April 2015 (1 year and 6 months)Paris, France// Design of brand identities// UX and UI of e-commerce site// Creation of CRM campaignsCLIENTS: BOURJOIS / UNEBEAUTY / HARIBO / FDJ
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Education
- Master Digital Artistic DirectorMultimedia2013- Proposer et concevoir un concept créatif, graphique et interactif - Synthétiser des données sous forme de datavisualisation. - Mettre en place une démarche de conception orientée utilisateur. - Préconiser une stratégie de marque orientée vers la cible et les objectifs client. - Diriger et gérer un projet artistique multimédia
Certifications
- Digital Artistic DirectorEcole multimédia2013
- FCE Cambridge First Certificate in English B2University of Cambridge2020