Freelancer profile translated to English.
Back to original languageAbout Sophie
Premium Fashion & Accessories Expert
Repetto (15 years) × Maison BAUM co-founder x MBA French Institute of Fashion
Consulting mission / Fixed-term contract · I am looking for a company to take over in parallel
Are you the founder or CEO of a premium/accessible premium fashion, footwear, leather goods, or accessories brand?
Do you want to accelerate profitable growth, move upmarket without losing your soul, conquer new customers, finally develop your accessories/footwear, or structure a real omnichannel strategy for France/Export?
What I deliver:
360° Brand Strategy & Differentiating Positioning
Product & Collections Development: clothing, footwear, leather goods, accessories (I know the factories, backward margins, fit)
Pricing, Merchandising, Best-sellers Engineering
Winning Omnichannel Activation (D2C, Retail, Wholesale, Digital)
Digital Growth (e-shop redesign lead, acquisition, CRM)
CSR integrated into product and communication
Concrete Track Record
Repetto: ×12 Revenue in 10 years, relaunch of dance + lifestyle, creation of footwear & leather goods lines, international
Maison BAUM: premium-comfort footwear brand created from scratch, successful launch in 18 months
Recent missions: +40% accessories revenue, premium sneakers repositioning, omnichannel strategy for heritage jewelry
My Real Difference
Creative vision + business vision · Rare footwear & accessories experience · Luxury pragmatism (I move fast and with little) · Dual role: major house + start-up
Formats
Mission - Transition Fixed-term contract - Founder Sparring - Collection Workshop
Core Sectors
Footwear & Sneakers · Leather Goods & Accessories · Premium Women's Ready-to-Wear · Lingerie/Activewear · Jewelry · Responsible Brands
You have the vision, I have the execution plan that turns insights into revenue.
First Discovery Call
Ready to make your brand the next benchmark.
Sophie
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- indépendantExecutive Consulting & ImplementationFASHION AND COSMETICSJanuary 2023 - Today (3 years and 5 months)Paris, FranceExpertise in Fashion, Luxury Home, EPV, Lifestyle BrandsDriving change focused on Marketing & ProductDefine a 5-year plan with budget and/or participate in its short-term implementation.+ Oversee the Collection (Retroplanning, Analysis, Brief, Pricing, Monitoring, Forecast)+ Align the brand with product offering, customers, distribution, and margin objectives+ Recruit and coach marketing, sales, creative & technical talent+ Analyze acquisition files (Business Plan Valuation, Financing, Structuring)
- CO-FONDATEUR MAISON BAUMManaging DirectorFASHION AND COSMETICSJanuary 2018 - January 2022 (4 years)Berlin, GermanyCreate the 1st brand of comfortable high-heeled shoes Revenue: from 0 to €1.2M in 3 years 6000 active customers in 2022 repurchase rate 15% Define the 5-year Strategic Plan, its Financial Forecast, its brand platform Develop the product, create disruptive operational Marketing Launch in France (crowdfunding + pop up) & Germany (TV Collab) Activate Digital Marketing Customer Journey + Community + CRM + Affiliate + Ads + SEO Monitor Treasury + Manage purchasing + Logistics + Production
- REPETTOMARKETING DIRECTORJanuary 2003 - January 2014 (11 years)Awaken the sleeping beauty / In 2000 Revenue €5M => Participate in the 5-year Global strategic plan, implement it daily Lead the Marketing department of 15 people including Studio & product development Revive a brand. Increase its personality and strength. Make it exist. Surprise Activate disruptive Marketing at 360°, deploy it internationally through targeted actions PR + Collab + Events + Digital + Merchandising + Store Concept + Media Plan… Develop a Product Offering in line with the target customer and margin objectives Footwear, Leather Goods, Luggage, Dancewear, Ready-to-Wear, Jewelry, Licenses Analysis + Brief + Product Development + Pricing + Distributor Tools + Launch Plan Manage the Marketing budget (5% of revenue), growth, success
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Education
- MBA Fashion Global ManagementFrench Institute of Fashion2015Gérer une marque, développer une collection, scaler Luxe Lingerie Pap Bijou Art de vivre Mentoring : Aligner Marque avec Produit Client & Distribution Plateforme de marque + Plan stratégique à 5 ans + Plan de collection + Suivi opérationnel Agir sur points spécifiques ; rationalisation collection, amélioration marge, timing