About Sophie
French
Native or bilingual
English
Fluent
German
Basic
Experience
- Agence CalissiWeb Marketing and Communication ConsultantDIGITAL AND ITSeptember 2017 - Today (8 years and 8 months)Lyon, FranceMy various missions in the field with young creators, high-end brands, and luxury brands have given me a taste for working with products that have a real story, and for offering personalized, high-quality customer relationships, with a focus on people.These experiences in the field, with clients and in agencies, have allowed me to see behind the scenes, to develop adapted web marketing and digital communication strategies for brands in the beauty (Ahava, DHC, Dr Bronner's, Cowshed, Egyptian Magic, Lamazuna, Yves Saint Laurent...), fashion (Etam lingerie, Skimp, Burberry Kids, Little Marc Jacobs, Chloé kids, DKNY, Timberland...), gastronomy (Nespresso, Le restaurant l'Etage...) sectors, and many others.www.agencecalissi.com
- KUBIWEBDigital Communication ManagerDIGITAL AND ITApril 2017 - September 2017 (5 months)Lyon, FranceDigital strategy on social networksCreation of mailings and HTML integrationContent writing for blogsCreation of visuals
- L'ETAGEMarketing and Communication ManagerRESTAURANTS AND FOOD SERVICESeptember 2011 - Today (14 years and 9 months)Lyon, FranceWebsite creationNatural referencing SEOSocial media management: Google Plus, Twitter, InstagramPartnership research: La Voie Verte, Fleuriste O kiosque, Besly, Kaviari, QwehliCreation of an event: BIG LyonManagement of reservations and gift vouchersVideo production:https://www.youtube.com/watch?v=95J0nZslyRohttps://www.youtube.com/watch?v=K6xpejtrWd0
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Education
- High School Diploma - Life and Earth SciencesLycée Albert Camus2010
- Master II Marketing and Communication - Brand Digital StrategyISEG Bac + 52016Marketing, brand culture et évolutions de la marque Communication et transformations médias Sociologie et tendances de consommation Compréhension de l’environnement juridique et économique Création d'un écosystème de marque Nouveaux comportements des cibles Outils numériques et création graphique Management stratégique Négociation commerciale Design émotionnel DIGITAL : Elaboration d'une stratégie d'acquisition et de fidélisation online Data et nouvelles stratégies e-CRM Stratégies et outils de la créativité digitale Stratégies de communication digitale et webanalytics Stratégies éditoriales et production de contenus en ligne Stratégies marketing mobile et géolocalisation Gestion de projets digitaux et nouvelles pratiques Technologies et business models innovants Lancement de projets digitaux et droit du numérique Pilotage de la conception et du design d’un site web Digital PR et communication événementielle sur Internet Pilotage d’un projet intranet Lancement d’un projet e-commerce Stratégie d’influence et social media