Freelancer profile translated to English.
Back to original languageAbout Sophie
Over 15 years of experience in marketing, including 11 years specializing in CRM and customer lifecycle management, in the luxury, hospitality, leisure, and digital & IT marketing services sectors.
I have developed a versatile and cross-functional vision, allowing me to effectively manage projects integrating marketing strategy, loyalty, customer engagement, and data analysis, while collaborating with various technical and business stakeholders, both at headquarters and within a network.
After a rewarding experience in HR, I am continuing my career in my favorite field: using data and CRM to serve customer relationships, while maintaining a strategic and operational vision.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Can work on-site
Paris (up to 30km)
Experience
- RÉSEAU HUNTEEDIndependent Recruitment ConsultantHUMAN RESOURCESSeptember 2023 - May 2025 (1 year and 8 months)Paris, FranceMarketing, Communication, Sales, Customer Relations, IT, Data, Purchasing, Finance functions...Sectors: Luxury, Hospitality, Retail, Industry, Media, Banking, Insurance...
- GROUPE BARRIÈRE (RESORTS, HÔTELS & CASINOS)Loyalty Marketing ManagerHOSPITALITYOctober 2014 - October 2021 (7 years)Paris, France> Feb 19 to Oct 21: Manager of Loyalty Programs for Hotels and CasinosStrategic and operational management of 2 loyalty programs to develop revenue, engagement, and customer knowledge - target France and International- Implementation of drive-to-store initiatives (mechanics, merchandising, rewards, omnichannel customer journey, CRM, redesign/enrichment of the automation plan)- Project management in collaboration with the IT & Data team (and contribution to some projects using Agile methodology)- Management of loyalty card holders customer service- Design and management of customer surveys- Network coordination (50 establishments)- Design of a new shared loyalty program for hotels and casinos (project leadership), organization of the training plan.- Performance measurement (KPI tracking, dashboard implementation)- Management of a team of 3 people on average (and recruitment).> Oct 14 to Feb 19: Loyalty Marketing & Social Media Manager for Hotels- Redesign and management of the hotel loyalty program- Management and animation of the multi-channel commercial action plan (customer newsletters, automation plan, customer journey)- Social media management (management of the national Hotels page and support for the network).- Management of loyalty card holders customer relations (incoming calls and emails)- Management of 2 to 3 people on average (and recruitment).
- GROUPE BILENDI (PROGRAMMES DE FIDÉLITÉ)CRM Project Manager then Account DirectorCONSULTING AND AUDITSMay 2010 - September 2014 (4 years and 4 months)Paris, France- Management of a portfolio of French and international clients (Société Générale, B&B Hotels, Avis, Mastercard NL, Yazino UK): Brief taking, consulting and follow-up.- CRM/Loyalty strategy management- Operational program management- Technical project management, IT team leadership (developers, web designers)- Targeting, integration, and routing of campaigns (internal tools)- Coordination of purchasing and customer service departments- Performance measurement, budget tracking, reporting- Management of 3 to 5 people.
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Education
- Master 2 International Operational MarketingPARIS X and Sup de Vente School (Versailles Chamber of Commerce)2005Master 2 en alternance cours / entreprise
- MSG (Master of Management Sciences)University Paris X2004Spécialisation Marketing
Certifications
- TRAINING FOR THE HR FUNCTIONCEGOS ET SUP DES RH2023