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Sophie PotierSP

Sophie Potier

Product Designer UX/UI | SaaS | MVP, Early-Stage

€500/day
2 projects
Lyon, FR
3-7 years

Average response time: A few days

Freelancer profile translated to English.
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About Sophie

Product Designer UX/UI SaaS | Clarification MVP, Product Structuring

I helpearly-stage SaaS foundersmake the right product decisions to have a clear and impactful product even before investing in development.

Specializing inMVP designand **strategic UX**, I intervene from the early stages to structure user journeys, **prioritize key features**, and secure the product ROI before development.

6 years of Product Design experience |Early-stage founders and scale-ups| Product launch (0→1), UX/UI structuring, scalability through Design System.

My Expertise

🔹Product Design & UX/UI
  • Design ofcomplex user journeys& user flows
  • Wireframing,high-fidelity prototyping
  • High-densitySaaS interfaces(dashboards, dataviz)
  • UX Audit, **Product Discovery**, user testing
🔹MVP & Product Strategy

*MVP Scopingand feature prioritization
  • Information Architecture
  • Design focused on activation, adoption, churn reduction
  • Collaboration withProduct Managers& tech teams
🔹Design System & Figma
  • Creation of customDesign Systems
*Figma(components, auto-layout, documentation)
  • Scalable design libraries for product teams

Why work with me?

✅ Clarify your product vision & scope your MVP
✅ Structure your journeys before development
✅ Save 6 months and secure your product decisions
✅ Create testable prototypes to validate your hypotheses

📊 Client Results

-40% frictiononboarding (HR SaaS)
+35% conversionMVP→paid (FinTech)
3x fasterdesign production (B2B)

🎯 Ideal Projects

Early-stage SaaSFounders | MVP 0→1 | Product Structuring | Product Discovery | Design System | Agile Teams

🏆 Super Malter 2025 | Top Voice Design 2025
📍 100% Remote

👉 Click on "Propose a mission"
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • SetupAI
    Product Designer
    TECH
    September 2025 - November 2025 (2 months)
    Québec, Canada
    **The Business Challenge**: Design an immersive AI mobile app MVP to secure funding and validate product-market fit.



    **Expertise & Management**:
    • **Product Strategy**: Structuring critical journeys to maximize engagement from the beta phase
    • **Design Ops**: Scalable technical foundation to ensure rapid industrialization post-MVP
    • **High-Fidelity Iteration**: Interactive mockups tested with beta users and presented to investors
    **Impact**:

    Delivered a visually strong and functionally robust MVP, ready for production and immediate scalability.
    Lead Product Designer Mobile Application MVP User Experience Design Interactive Prototyping
  • ComAve
    Product Designer
    SPORTS
    January 2025 - July 2025 (6 months)
    Lyon, France
    **The Business Challenge**: Design the UX architecture of a transactional "Super App" combining gamification, e-commerce, and massive data flows for the Retail Tech sector.



    **Expertise & Management**:
    • **Information Architecture**: Structuring complex journeys (predictions, rewards, VIP) to ensure smooth navigation despite high data density
    • **Standardization**: Building a coherent system to ensure visual consistency across the entire mobile and web ecosystem
    • **Backend Logic**: Structuring the CMS (Strapi) and dynamic content flows in collaboration with technical teams


    **Impact**:

    Operational prototype with high added value, enabling large-scale concept testing and accelerating development cycles.
    Mobile Application Design System B2B2C Product Designer Strapi CMS
  • u:man
    Product Designer
    HUMAN RESOURCES
    November 2024 - December 2024
    Lyon, France
    **The Business Challenge**: Scope and design a collaborative SaaS for employee engagement (horizontal management) for MVP launch and investor presentation.



    **Expertise & Management**:
    • **Lean MVP Scoping**: Prioritization of essential features identified in the discovery phase
    • **Mockup Design**: Clean and professional interface on Figma
    • **User Journeys**: Structuring HR flows for rapid adoption and intuitive navigation


    **Impact**:

    MVP ready for user testing, providing a credible visual and functional foundation for funding phases.

    **Update**:

    U:man has evolved and become Yuno: a startup integrated into FrenchTech.
    SaaS MVP User Journey Information Architecture User Interface Design

Reviews

5.0

Out of 1 rating

CharlesC

Charles

Qevlar AI

Reviewed on 6/11/2024

Sophie has been an exceptional addition to our team, taking over all design work and establishing our design system from day one. Her impact was immediate, consistently delivering on our product design needs. Sophie is a great communicator and collaborator, always proactive and thorough in her work. Despite being unfamiliar with our domain, she quickly adapted and exceeded our expectations, making a significant impact in a short time. Highly recommended!

Recommendations

Héloïse C.HC
LD
Charles MatauschCM
+2
Héloïse C. and 4 other people have recommended Sophie

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Education

  • Bachelor of Web Project Management - UX UI Design
    Epitech Digital School
    2020
    Bachelor Management de Projet Web, Design de pages Web, des ressources numériques / multimédia et d''information Spécialisation : UX UI Design UX UI Designer / Product Designer

Certifications

  • Web Project Management - UX UI Design
    Epitech Digital
    2020
    User Interface Design User Experience Design UI/UX Design Product Designer Webdesign

Skill set

Categories