About Sophie
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Basic
Experience
- M-A-D (Marketing – Analytics – Development)Co-founder of M-A-DCONSULTING AND AUDITSApril 2016 - December 2022 (6 years and 8 months)Cape Town, WC, South AfricaThe result of a long reflection, I co-founded M-A-D to work as a consultant in marketing, predictive analysis, and development, uniting my talents under one banner. We offer services to companies in the finance sector. Our missions combine analysis, project management, and the development of customized solutions for our clients.• Alliance Française du Cap (Cultural Attaché)• Trimble – Mining Cadastre (Research for the implementation of BI reporting tools, Power BI implementation)• Wonga – Financial Services (Implementation of analytical tools for marketing)• Uzila – Automatic translation tools (Founder support within an incubator)
- Ogilvy Social.LabSenior Data Analyst – Social IntelligenceDIGITAL AND ITFebruary 2023 - September 2024 (1 year and 7 months)Cape Town, WC, South AfricaCreation of turnkey solutions from data extraction to analysis and implementation of storytelling strategies for clients. Marketing intelligence and research of trends on social networks (especially TikTok) in the luxury sector (Haute Joaillerie and Watchmaking) for the French market. I also assisted with customer relationship management and European project management.
- AGS / OlracSPSMarketing and IT PositionsDIGITAL AND ITApril 2010 - January 2016 (5 years and 9 months)Cape Town, South AfricaI worked in several companies in the marketing field to create new solutions from scratch to meet client needs, and refine targeting for existing solutions. I acquired new skills in digital marketing, expanded my knowledge in descriptive statistics, and worked on data science projects, the tender process in France and South Africa, and corporate social responsibility (CSR) policy.• Tray International (relocation, French position)• Olrac (Predictive analysis, English position) During this period, I had the opportunity to work in companies specializing in IT. I learned to implement procedures and improve relationships with clients and partners of the companies. I also learned the basics of coding and automatic generation of legal documents, and risk management related to online payments.
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Education
- Use of Artificial Intelligence in Creative ProfessionsWPP Campus2024Comment utiliser les outils d'IA dans les métiers créatifs et dans quel cadre légal
- Power BI creation of online reportingOnline Training2021