Sophie Obadia

Hello,

If I had to summarize my profile in one sentence: 15 years of experience in marketing and communication with pure players.

I started my career in digital in 2005 at (the late) Club-Internet, then for 8 years I held various positions, notably Marketing Manager at Figaro Classifieds (Cadremploi.fr, Keljob.com, Figaro Etudiant ...). In this role, I was responsible for traffic acquisition, CRM, and the evolution of the websites and mobile sites of 4 platforms. I managed a budget of several million and a team of 6 people.

For the past 5 years, I have been self-employed. I founded a communication agency specializing in video brand content and in parallel, I carry out short and medium-term marketing and communication consulting missions.

Some examples of client cases:

- Google France (18 months): Management of communication campaigns for Hardware brands (Pixel, Chromebook, Google Home): management of budgets and media agencies, coordination of campaign localization ...

- Mamie Nova (Andros Group) (2 years): Support in digital transformation: definition of digital strategy, choice of media and social media agencies, agency management, media plan coordination, and marketing team acculturation.

- Eco-Mobilier (18 months): Support in its digital strategy: recommendations, challenging media agency, managing SEO and content experts, ...). As well as managing their agency tender.

- HawaiiSurf.com (6 months) for its digital activities: brand repositioning, website redesign, social media strategy.

Assignments through my agency have also allowed me to develop expertise in video content (VSEO, SMO strategy ...).

Do not hesitate to contact me to discuss your challenges.

Sophie