Freelancer profile translated to English.

Description

Marketing & Communication expert with over 20 years of experience in beauty, luxury, and lifestyle brands with a strong emotional dimension. I support companies in defining their brand strategy, deploying 360° marketing & communication plans, and managing high-impact projects.

I intervene from strategic vision to operational execution: positioning, storytelling, product launches, content, influence, brand experiences, and touchpoint transformation (digital, retail, internal).

Former corporate communication executive and founder of the startup Winonette, I bring a business perspective, great agility, and the ability to quickly transform strategy into concrete actions.

I enjoy building desirable, useful, and high-performing brands with engaged teams.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

WINONETTE
FOUNDER & CEO
WINE AND SPIRITS
January 2022 - Today (4 years and 5 months)
Paris, France
- Creation of a B2C & B2B digital and event-based wine & lifestyle brand: Brand strategy, positioning, offering/sourcing, Go-To-Market plan
- Design of experiential events: venue privatization and scenography, partnerships with lifestyle brands, goodies...
- E-commerce site launch and digital activations
- Management of digital strategy (content, social media, PR/influence, emailings, partnerships)
- Deployment of a B2B offering
- P&L management
- Results: +90 references, +10 events and partnerships/year (Rotaryclub, Royal Monceau), 8 brand collaborations
– continuous growth in e-commerce traffic and social media engagement.
Product Offering Sourcing Brand Strategy Partnerships Event Management
Yves Rocher
CORPORATE COMMUNICATION DIRECTOR
FASHION AND COSMETICS
November 2018 - July 2022 (3 years and 8 months)
Paris, France
- Definition and management of corporate communication strategy: content, international PR & influence, internal and sensitive communication
- Orchestration of strategic events: 60th brand anniversary, Town Halls, international influencer activations
- Crisis management in France and internationally with crisis unit management - Management of a team of 10 Project Managers and an assistant
- Results: 10 major crises managed (Covid, geopolitical), 90 media mentions for the brand's 60th anniversary in 3 months, budget optimization -10% YoY.
YVES ROCHER
International Media Manager
FASHION AND COSMETICS
January 2017 - January 2018 (1 year)
Issy-les-Moulineaux, France
- International media strategy (Global Master Plan, Paid Media guidelines)
- Coordination of international markets to ensure consistency and maximize brand visibility.