Freelancer profile translated to English.

Description

Hello,

I am a Trend Forecaster / Artistic Director / Stylist / Journalist.

I am both creative and have a sense of marketing and communication that I put at the service of your (future) brand and your collections.

Thanks to my 360° vision, I support you from A to Z in brand conception, up to collection creation.

I have been working for over 25 years in lingerie, ready-to-wear, footwear, swimwear, nightwear, loungewear, activewear, hosiery, and wellness for women, men, and children.

I have worked for Promostyl, Les Galeries Lafayette, Sans-Complexe, Sloggi, Zara, Lab Dip, Dim, Wonderbra, Esprit, Antoinette Ameska, Point de Rosée, Clarence and Jude...

I support all types of brands in the reflection, creation, and development of their collections. I master the process and planning inherent in textile creation and I also have a network of professionals that I can make available to you to carry out your project.

Key Skills:

- Macro/micro trend analysis, Trend Book development

- Competitive intelligence and analysis

- Brand positioning, DNA, product stretching, branding

- Brand values recommendation, writing of the purpose for governance, writing of the story-telling

- Construction of style and product strategy, development framework and creation of Style Guides

- Writing of story-tellings, collection themes

- Selection of materials, accessories, finishes, colors, and prints including CSR

- Development of collection plans

- Collection creation

- Creation of technical sheets (FR/ENG)

- Assistance in finding reliable outsourcing suppliers (France, Portugal, Tunisia, Asia...): materials, manufacturers, pattern makers, graphic designers, wholesalers...

- Monitoring of development/planning/prototype corrections/Go to prod/production.

Do not hesitate to submit your project to me!

Hope to see you soon,

Sophie

Industry field of expertise

Languages

Spanish
Basic
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Wolf Lingerie
Artistic Director and Trendsetter
FASHION AND COSMETICS
June 2023 - Today (3 years)
Paris, France
Freelance for the Sans Complexe brand: each new season, I provide macro/micro trends and general artistic direction with strong storytelling to assist the internal design, marketing, R&D, communication, sales, and purchasing teams in creating their new lingerie and loungewear collections.

Stratégie créative Stratégie produit tendances Analyse des tendances lingerie Direction artistique homewear loungewear nightwear underwear Travail d’équipe Storytelling Narration
Trend Marketing Consulting
Chief Design Director
FASHION AND COSMETICS
June 2023 - Today (3 years)
Paris, France
Creation of the trend book "DESIR" for the men's & women's fashion segment, forecasting macro/micro trends for the Spring-Summer 25 season.
prospectif tendances trendsetter analyse Innovation style bureau de style Mode Paris cahier de tendance Travail d’équipe
Sarl Bérénice
Artistic Direction / Fashion Show and Window Display Staging
FASHION AND COSMETICS
June 2023 - Today (3 years)
Paris, France
Creation of silhouettes for Galeries Lafayette fashion shows aimed at international clientele each season. I select pieces representative of the best fashion and brands available in the Paris Haussmann store to create key silhouettes, and I stage the fashion shows with the sarl Berenice teams according to the Artistic Direction and themes we have developed.
Artistic Direction and staging of internal and public fashion shows for other brands like Phildar in Lille recently.
Creation of silhouettes and staging of window displays for Marques Avenue.
tendances Analyse des tendances Mode Silhouettes Mode Travail d’équipe défilé