Freelancer profile translated to English.

Description

Freelance Art Director & UI Designer, I support companies, entrepreneurs, and organizations in creating and evolving their visual identity, combining strategic vision, creative excellence, and operational efficiency.

With over 17 years of entrepreneurial experience as the founder and art director of a publishing house, I have managed communication projects from start to finish: branding, graphic design, print, web, and production management. This experience allows me to intervene with a keen understanding of business challenges, practical constraints, and visibility or conversion objectives.

I work on projects ranging from creating or redesigning visual identities to website design (UX/UI, WordPress), designing print and digital materials, or defining the strategic scope of a communication project.

My approach is structured, collaborative, and results-oriented: I design coherent, sustainable visual universes aligned with your positioning, while ensuring rigorous monitoring of deadlines, budgets, and deliverables.

Looking for a senior, autonomous, and committed freelancer who can transform a vision into concrete and effective materials? I will guide you from reflection to completion.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Boulogne-Billancourt (up to 50km)

FK Conseil & Coaching
Designer – Brand and Website Creation Project
CONSULTING AND AUDITS
August 2025 - November 2025 (3 months)
Boulogne-Billancourt, France
Global support for the creation and development of the FK Conseil & Coaching brand, a professional coaching firm for executives, managers, and HR directors.

End-to-end mission, from strategic scoping to the launch of communication materials.

Main interventions:
• Gathering client needs and drafting a comprehensive specifications document
• Market analysis and competitive benchmarking in the professional coaching sector
• Definition of positioning strategy, communication focus, and tone
• Visual identity design (logo, graphic charter, iconography)
• UX/UI design and WordPress website creation (sitemap, wireframes, mockups, integration)
• Creation of editorial content (institutional pages, offers, storytelling)
• Implementation of SEO fundamentals, performance, and accessibility
• Creation of complementary communication materials: newsletter, promotional video, print materials

Project executed with a focus on conversion, readability, and credibility, with a website designed to reassure and generate qualified leads.
Art Direction UI Web Design Branding and Visual Identity Communication Wordpress
Editions de Sèvres
ART DIRECTOR
PUBLISHING
December 2007 - November 2024 (16 years and 11 months)
Boulogne-Billancourt, France
– Graphic design and production of over 100 mockups (magazines, books, print & web materials) – Production management: coordination, scheduling, adherence to deadlines and budgets – Photo retouching, creation of diagrams, logos, infographics – Preparation, sending, and checking of files before printing – Administration of the inexplique.com website
Adobe Creative Suite Art Direction Print & Web Graphics Branding and Visual Identity Project Management