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Sophie MerletSM

Sophie Merlet

Professional Coach | Marketing Director

€800/day
Besançon, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sophie

With 25 years of experience in business unit and marketing management, both in France and internationally, I stand out for my solid expertise in large-scale project management and strategic business development. Throughout my career, I have led multicultural teams by fostering cohesion and collaboration. My ability to unite, develop talent, and create strong collective dynamics has enabled me to tackle complex challenges in diverse international environments.
With a strategic vision of organizations, I have always placed performance at the heart of my priorities, aligning commercial objectives with operational actions. My pragmatic and results-oriented approach has allowed me to lead innovative projects and contribute significantly to the growth of the Business Units I have managed.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Besançon (up to 50km), Dijon (up to 50km), Lyon (up to 50km), Nancy (up to 50km), Belfort (up to 50km)

Experience

  • Aurea coaching
    Consultant
    January 2022 - Today (4 years and 7 months)
    I am a consultant and interim manager, with 25 years of experience in sales, marketing, and retail management, in France and internationally. I work to structure, revitalize, or transform organizations, with a strong results-oriented culture. My expertise? Deploying effective strategies, uniting teams, managing change, and developing leadership. Today, I support companies in transformation or growth phases, combining strategic vision, field operationality, and professional coaching.
    Sales Strategy Marketing Strategy Executive Coaching Individual Coaching Performance Management
  • Scotch & Soda
    Retail Director
    January 2020 - January 2023 (3 years)
    7 Report Managers - 27 stores - 13 SIS - 100 Employees Structuring of the Southern Europe Subsidiary Optimization of results Revenue: €13M +10% EBITDA Team Management Network Development: 7 store openings in France + 1 Flagship in Milan
  • Peugeot Saveurs
    Trade Marketing Director
    January 2018 - January 2020 (2 years)
    Development of the global Trade Marketing strategy for France - Subsidiaries, Export Development of Trade Marketing tools Development and monitoring of Category Management strategies Management of accounts and the Amazon Europe P&L €5M

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Education

  • Ecole du Louvre
    1994
  • Master's degree in Medieval History
    Université La Sorbonne
    1996
    Maitrise d'Histoire Médiévale

Certifications

  • Professional Coach
    Haute Ecole de Coaching
    2024

Skill set

Categories