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Sophie MelletSM

Sophie Mellet

Brand Director | 360 Communication

€450/day
Nantes, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sophie

Passionate about brands, I build relevant, effective, and high-performing communication strategies across the entire ecosystem. From positioning to expression, I (re)build your brand in the face of its challenges.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Italian

    Native or bilingual

Can work on-site
Nantes (up to 50km)

Experience

  • Passerelles & Competences
    Communication Strategy Consultant
    CIVIC AND SOCIAL ORGANIZATIONS
    March 2025 - Today (1 year and 5 months)
    Definition of positioning, communication strategy, and support in building websites.
    Communication Strategy Branding Digital Communication Benchmarking and competitive analysis
  • WiiDetect
    B2B Digital Marketing Strategy Consultant
    LOGISTICS AND SUPPLY CHAIN
    June 2024 - July 2024 (1 month)
    Paris, France
    Audit and analysis of WiiDetect's digital ecosystem and deployment recommendations, asset redesign.
    Branding & Identity Positioning Strategy Digital Communication Strategy Benchmarking and competitive analysis
  • Groupe Publicis,
    Client Leader
    January 2021 - January 2023 (2 years)
    Paris, France
    SEB Group - Development of international 360 campaigns, direct management of a team of 7 people. Management of the French agencies' business. Budget monitoring, resource management and optimization.
    Team Management Resource Management financial optimization Brand Strategy Communication Strategy

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Education

  • Mentoring Label École: speaker
    mentoring Label École: intervenante
  • upskill Digital Marketing, Growth Marketing & AI (RNCP 6)
    Oreegami, School of Digital, Data & AI
    2024
    upskill Marketing Digital, Growth Marketing & IA (RNCP 6)

Certifications

  • Expert in Digital Marketing Strategy and Online Advertising
    Oreegami
    2024
    AARRR Framework digital activation digital audit

Skill set

Categories