Freelancer profile translated to English.
Back to original languageAbout Sophie
The economic context invites us to move forward together to co-create, collaborate, and leverage collective intelligence rather than practicing a "every man for himself" approach.
Implementing partnership actions for business development seems like a clever solution for brands because it is more effective, more agile, more resilient in case of crisis, and more contemporary in perceived value for customers.
Building on the lessons learned from my solid experience at veepee and in creativity & innovation agencies, and my personal vision,
the creation of BrandLight appeared obvious to me because I am convinced that partnerships are your best media.
🎁 Engaging Brandlight means offering yourself the Digital/Marketing/Business expert who will guide you
👷🏻♀️ to build a unique and high-performing partnership strategy in line with your brand's DNA.
✨ Ambassador & Influence Programs (experts)
✨ Philanthropic Strategy (selection of associations, responsible communication)
✨ Co-Branding (collaborations...)
✨ Support for product launches
✨ Packaging offers
✨ Event Sponsorship
✨ Seeking sponsors for your events
💡 How can Brandlight help you?
🚀 The 12 benefits of Brandlight's value proposition:
⚡️ Boost your visibility
⚡️ Increase your brand awareness
⚡️ Boost your revenue
⚡️ Enhance your desirability
⚡️ Engage your audience
⚡️ Generate leads & followers
⚡️ Bring you value, meaning
⚡️ Enrich your brand territory
⚡️ Position your brand as a media
⚡️ Differentiate yourself
⚡️ Enhance your employer brand
⚡️ Diversify your offerings
⚡️ Renew your offer
⚡️ Create exclusive content
☝️ But not only that... who will negotiate, plan, and follow up, in short, who will handle the operational aspects of the proposed strategy.
📌 My preferred sectors: Cosmetics, Design, Decor, Fashion, Food & Wine, Hospitality, Media, Culture & Sport, Art, Environmental impact.
Spanish
Fluent
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 10km), Pantin (up to 10km)
Experience
- L'OFFICIEL DU THERMALISMEMarketing & Partnerships DirectorPRESS AND MEDIAJuly 2022 - January 2023 (7 months)Biarritz, France- Business/Marketing/Communication Audit- Offer Marketing: Strategy and action plan, creation of "good deals" offers and the "La Locale" card in BTOBTOC, target audiences: tourist offices, thermal establishments, spa-goers, first-time spa visitors.- Partnerships Strategy (trade shows, brands, media awards): construction and action plan, negotiation, planning & follow-up. Interlocutors: Directors & senior executives
- Les Laboratoires de BiarritzPARTNERSHIPS DIRECTORFASHION AND COSMETICSJune 2020 - June 2021 (1 year)Biarritz, FranceAn SME with strong values: innovation & respect for the environment and people. A company developing organic, made-in-France products inspired by the ocean.The opportunity to apply my digital, business, and creative skills to a meaningful brand to boost awareness, develop lifestyle, audience (+20K in 10 months), and revenue.Key contact for various institutions, organizations & brands (Town halls, Tourist offices, Associations, Sports federations, Event organizers...)*Definition & implementation of partnership strategy & budget & planning & follow-up*Sponsorship (ESF ski schools, Vendée Gliss, Sailing Federation, UFCPA, Défi de Monte Cristo, La Parisienne...)*Co-branding (Les Filles du Surf, the 64 brand)*Contests*Annual ambassador program (Marie Robert, Sophie Trem, Aria Crescendo, Mathieu Crepel, Laetitia Roux, Vincent Colliard, Sélune, Anais Dautais Warmel,...)+30 ski instructor and mountain guide ambassadors*Annual Influencer program (selection of 50 nano/micro-influencers to support product launches)*Philanthropic strategy (selection of Waterfamily/Wings of the Ocean/1% for the Planet associations to co-build awareness & education programs around skin & planet protection and participate in events together)*Partnerships with the Biarritz and St Jean de Luz Town Halls & Tourist Offices for the installation of sunscreen dispensers on beaches.*Liaison with various company departments (marketing, digital, sales, communication)
- vente-priveeWOMEN'S/CHILDREN'S/LINGERIE FASHION BUSINESS UNIT MANAGERE-COMMERCEJanuary 2007 - December 2017 (10 years and 11 months)Paris, FranceSales Strategy2007 to 2017Definition of the 3-year business plan and sales objectivesSourcing of major European brands in Women's, Children's, and Lingerie sectors. Price and contract negotiations / Purchase of residual stockDevelopment of cashmere collections, specific ad hoc contracts>> Lingerie: growth of +64% in 5 years for a revenue of €85 million (145 sales)>> Ready-to-wear: growth of +24% in 5 years for a revenue of €89 million (200 sales)E-commerceCreation of the In Shop service(marketplace for unsold items from the current collection with traffic generation to retail) Optimization of the European sales schedule: 400 sales, offer construction, catalog optimizationLiaison with various departments: Marketing, Production, Logistics... Management (Team of 5 & 12 people)Cross-functional coordination of European teams in the lingerie sector (FR, IT, ES, AL)Direct management: recruitment and skill development of lingerie and ready-to-wear teams, coaching, support on strategic meetings, purchasing mechanics, performance evaluation, providing sector and brand knowledgeCommunicationKey e-commerce contact for the European management of ready-to-wear, children's, and lingerie companies in EuropeSupplier loyalty: participation in B2B eventsNetwork Development: participation in trade shows, invitations to fashion shows
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Education
- BTS ADVERTISING & COMMUNICATIONESICAD-TOULOUSE1993
- DIPLOMA OF HISPANIC STUDIESUNIVERSITY OF BARCELONA1994LANGUE & HISTOIRE
Certifications
- PROMOTE A COMPANY'S ACTIVITY ON SOCIAL NETWORKSL'ECOLE FRANCAISE2021