About Sophie-Lisa
Multi-cultural leader with 15 years’ experience on various luxury brands, across marketing, digital and retail positions. I've worked for beauty (all categories), hospitality, lifestyle brands.
Skillset :
- Marketing: product development, strategy definition, business development, operational marketing
- Retail: distribution strategy, P&L management, trade negotiations, pricing strategy
- E-Commerce: website launch and animation, SEO / SEM, e-merchandising
- Digital: social media channels, paid media, programmatics, google ads
- Communication: PR and events, influencer relationships and content creation
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- SLP ConseilMarketing and Communication Consultant, Luxury brandsFASHION AND COSMETICSAugust 2021 - Today (4 years and 10 months)Paris, FranceBrand positioning, Marketing strategy Operational marketing and Consumer engagement Digital transformation Sustainability roadmapCLIENTS :2020: Estée Lauder Companies - accompagnement Frederic Malle et By Kilian - Marketing processes, CSR roadmap (product and social)2021 - 2022: Kwerk (luxury flexible offices operator)- Direction marketing, digital et communication. Brand positioning, communication strategy, social media, events strategy, internal communication.
- The Estée Lauder Companies Inc.Strategic projects director | Marketing and Communications, Editions de Parfums Frédéric MalleSeptember 2020 - August 2021 (11 months)Leading brand strategy process and critical projects, in close collaboration with the Brand President at an international level. Responsible for Marketing, Digital, communication and e commerce projects Sustainability lead
- Jumeirah Group / Jumeirah Hotels & ResortsDirector of Communications and Digital - Dubai HotelsHOSPITALITYJuly 2019 - July 2020 (1 year)Dubai - United Arab EmiratesDirector of external and digital Communication for a Cluster of 8 hotels, including the iconic Burj Al Arab Jumeirah. Lead Dubaï Hotels and Brand awareness, media experience and content strategy across GCC and International markets: print and online reviews, e reputation, content creation, campaigns and social media. Management of a Team of 11
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Education
- Business Sustainability Management, SustainabilityUNIVERSITY of CAMBRIDGE2021Business Sustainability Management, Sustainability
- Master of Scienceemlyon business school2006Master of science, Management and Marketing