Freelancer profile translated to English.
Back to original languageAbout Sophie
I have nearly 15 years of experience in digital marketing, with strong expertise in SEO/GEO and Content Marketing as a freelancer and within B2B SaaS startups.
I can help you structure your editorial calendar, research relevant keywords, create and produce content tailored to your target audience that ranks on Google, and implement emailing and nurturing campaigns designed to convert.
For the purely SEO side, you can entrust me with your technical and keyword audits, as well as your needs for recommendations and prioritization of keywords and associated content + link building.
My preferred sectors: banking (SEO), SaaS, industry, hospitality/travel, food tech, and retail tech.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris 12e Arrondissement (up to 10km)
Experience
- AlphalyrMarketing ManagerSOFTWARE PUBLISHINGJuly 2021 - August 2023 (2 years and 1 month)Paris, FranceResponsible for the marketing strategy for a SaaS startup specializing in data analysis and AI for retail and e-commerce.- Content Creation: development of the blog and its SEO, nurturing sequences, and white papers to support customer acquisition and retention. Marketing Automation (HubSpot): management of landing pages, nurturing workflows, and fine audience segmentation to maximize campaign effectiveness.- Customer Testimonials: creation and promotion of video customer testimonials, strengthening the credibility and impact of use cases in marketing campaigns.- LinkedIn Promotion: posts to increase visibility and engagement with retail decision-makers.- Co-creation and facilitation of thematic workshops.
- InnovorderGrowth ManagerJanuary 2021 - June 2021 (5 months)Paris, FranceRole evolution following the impact of the content strategy and intensive training in growth hacking, with expanded responsibility for lead acquisition and conversion.- Lead Generation and Acquisition: optimization of Google Ads, LinkedIn Ads, and Facebook Ads campaigns, with a focus on acquisition and retargeting, reducing the cost of qualified leads by 50%.- Conversion Strategy: development of nurturing funnels and high-performing landing pages, contributing up to 21% of the company's quarterly MRR targets.- Automation and Optimization: implementation of scraping and enrichment tools for inbound and outbound campaigns, improving sales team efficiency.- Lead nurturing implementation by segments and scores (TOFU, BOFU, business verticals).
- InnovorderContent ManagerOctober 2019 - January 2021 (1 year and 3 months)Paris, FranceContent manager within the marketing team at Innovorder, a B2B scale-up offering a comprehensive software suite for the commercial and collective catering industry.- Content Writing and Creation: production of blog articles, weekly sector-specific newsletters, and lead magnets (white papers, case studies).- SEO and Content Optimization: development of the SEO strategy to increase brand organic visibility, including on-page optimization and conversion-oriented content creation.- Co-creation of various engagement points: launch and management of a B2B podcast, preparation of content for meetups and webinars to strengthen community engagement.
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree, Specialized Marketing MediaESCP Europe2010Master's degree, Marketing spécialisé Médias
- Bachelor's degree, Political Science and GovernmentSorbonne Université2006Licence, Sciences politiques et gouvernement
Certifications
- Inbound CertificationHubspot2016
- Digital Marketing Fundamentals - Digital ActiveGoogle2016