Freelancer profile translated to English.
Back to original languageAbout Sophie
Over 20 years of experience in marketing, communication, and sales. Customer and user-oriented, I offer personalized support, tailored to your objectives. We implement indicators to measure, evaluate, readjust, and achieve the desired results.
Each situation is an opportunity to work in cooperation with senior management and operational teams. A thorough understanding of the company's processes and directions allows for the deployment of tools suited to users, and for integration by internal staff.
I have specific expertise in the hotel, accommodation, and tourism sectors, resulting from over 15 years of experience in independent hotels. My current professional activity as a trainer (qualiopi) and consultant focuses 70% on tourism-related issues.
Some examples of my service offerings:
🎈 STRATEGY
- Brand, product, and service positioning
- Communication strategy
👌 OPERATIONAL MARKETING
- Offer construction/readjustment
- Communication deployment – writing, publication planning…
💻 DIGITAL
- Social media deployment
- Digital Project Manager, user-oriented website creation: architecture construction, SEO content writing (natural referencing), definition of primary and secondary objectives…
- Website creation in partnership with an experienced webmaster
€ SALES
- Pricing policy proposal
- Distribution & Sales
📢 CUSTOMER MARKETING – B2B and B2C
- Customer segmentation – Personas and customer profiles
- Customer relations and loyalty
French
Native or bilingual
English
Conversational
Can work on-site
Tarbes (up to 50km), Pau (up to 100km), Toulouse (up to 100km), Auch (up to 100km), Mont-de-Marsan (up to 100km)
Experience
- Toulouse Business SchoolConsulting/Audit MissionEDUCATION AND E-LEARNINGMarch 2025 - April 2025 (1 month)Toulouse, FranceSupervising a group of Master's students on their end-of-year Audit and Consulting mission. Mission carried out for BNP PARIBAS.
- Entreprise adaptéeWebsite Project ManagerE-COMMERCEMay 2022 - November 2022 (6 months)Foix, France
- Gathering client needs.
- Writing the specifications document.
- Marketing positioning.
- Writing Client/SEO Content.
- Facilitating project update meetings and reporting.
- Brainstorming with the internal company team.
- Planning deadlines and delivery
- Hôtel du Clos FleuriProject Manager / CopywriterHOSPITALITYFebruary 2021 - August 2021 (7 months)Lourdes, FranceBased on the client's request, I drafted a specifications document to clarify objectives. I translated the accommodation's marketing positioning, with its adaptation into website architecture. Targeting customers to drive reservations. Within this scope, I proposed an analysis grid to choose the most suitable "Booking Engine" provider.Webmaster selection and project monitoring.
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Education
- MBA Digital Communication, MarketingVISIPLUS academy2020MBA Communication digitale, Marketing
- MASTER'S DEGREE IN MANAGEMENT AND FINANCEEcole supérieure de Commerce de Pau2006MASTERE EN MANAGEMENT ET FINANCES