Freelancer profile translated to English.
Back to original languageAbout Sophie
Is your Shopify store generating traffic but few conversions? I help you pinpoint exactly where you're losing customers.
I support small French e-commerce brands in analyzing their digital performance: comprehensive audit of your Shopify store and Meta Ads campaigns, identification of friction points in your sales funnel, concrete and prioritized recommendations.
With a Master's in Marketing Data Analytics, I currently found and manage my own e-commerce brands, allowing me to understand your challenges from the inside.
Typical deliverable: Shopify + Meta Ads audit in PDF within 48 hours, with a prioritized action plan.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SAS INKORAFounder & CEODecember 2025 - Today (7 months)Paris, France• Launched and managed two e-commerce brands with distinct strategies (Inkora, France; Grêle, France/UK)• Managed Meta Ads (campaign structuring, CPA/ROAS optimization)• Optimized conversion funnel and CRO (Shopify, Clarity, product quizzes)• Automated CRM via Klaviyo (segmentation, flows)• Pricing, inventory management, supplier relations
- Groupe Havea — Marque Ponroy SantéWork-Study Business Analyst — Marketing & DataSeptember 2024 - October 2025 (1 year and 1 month)Paris, France• Analyzed KPIs (Revenue, ROI, Average Order Value…), led weekly business reviews (WBR)• Performed ad hoc analyses, optimized product offers and sales performance• Conducted benchmarks and identified growth levers
- LalachanteMarketing Intern — Market Research and SurveysApril 2024 - June 2024 (2 months)Toulouse, France• Designed and conducted market research and surveys, analyzed behaviors• Developed marketing strategies, social media communication
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Education
- MScNEOMA Business School2025MSc - Marketing Data analytics
- Global BBA Program (English track)NEOMA Business School2024Programme Global BBA (English track)