Sophie Kapin, BRANDING CREATION DIRECTOR

Freelancer profile translated to English.

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Description

Hello,

I am Sophie Kapin, creative director specializing in creating identity universes for over 15 years. (experience in product design/advertising/branding agencies in Paris and Montreal and freelance since 2014)

My approach:Eco-desirable branding and communication serving fashion, beauty, and lifestyle brands, and committed associations.

My mission:to reveal the audacity of brands.

My challenge:to create unique universes, a lasting creative imprint.

*01 Brand platform:understand the brand: who/why/what/how

*02 Identity:logo & brand block creation / graphic codes / brand book / image style / website design

*03 Product:graphic design / 1st iconic product

*04 Communication:social media / press kit / CSR file / communication campaign

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Garches (up to 10km), Paris (up to 10km), Boulogne-Billancourt (up to 10km), Levallois-Perret (up to 10km)

Parfums Givenchy
Artistic director
FASHION AND COSMETICS
December 2014 - Today (11 years and 8 months)
Levallois-Perret, France
LUXURY PERFUME AND COSMETICS BRAND

Since 2014, I have been assisting the press service of Givenchy perfumes in creating their print and digital communication materials:
press kit and press release for product launch
Art direction Print graphic design Publishing
PUREALITY PARIS
Artistic director
FASHION AND COSMETICS
September 2024 - October 2024 (1 month)
BIOTECH SKINCARE BRAND

I worked on a "pre-graphic charter" to meet the brand's urgent need to update its site for the holiday season:

Visual identity lifting and Web A.D.
new architecture and definition of a new use of the brand block
research and definition of a new identity color palette
research and definition of a new color palette for the 4 product franchises
website design
Graphic design Print and web graphic design Web designer Logo & Identity Graphic redesign Color palette
WOLF LINGERIE
Artistic direction / graphic design
FASHION AND COSMETICS
March 2023 - July 2023 (5 months)
LINGERIE GROUP

Creation of the 1st CSR file of the WOLF Lingerie group
In collaboration with the group's CSR team, I work each year on the creation of the 1st CSR file. The challenge was to create a strong graphic universe while respecting the current graphic charter.
Graphic design Communication CSR Communication Creation of pictograms Layout Adobe InDesign Institutional booklet

Check out Sophie's experience

A

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

B

Baptiste Duhen

Fullstack developer

4.6

(4)

5

A

Amed Hamou

Senior Lead Developer

4

(2)

7

A

Audrey Champion

Web developer

4.3

(3)

4

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BTS COMMUNICATION
ALBERT DE MUN
2000

Graphic Designer