Freelancer profile translated to English.

Description

I am currently a Marketing Planning Officer in the International Marketing Department of Helena Rubinstein (L'Oréal Luxe).

My mission is to plan and manage brand campaigns and create process optimizations for delivery between L'Oréal and its agencies. I work closely with the Purchasing Division, Product Marketing, and the Digital Team.

I have 20 years of rich experience at the Ogilvy Paris Agency, during which I worked on diverse digital projects combining all facets of marketing communication and the latest technological innovations.

2 examples of positions held within Ogilvy:

1- Media & Content Strategist for IBM Europe: development and management of acquisition and lead generation campaigns in paid social, display, programmatic, affiliate, and events across 5 European markets and 6 different targets.

2- ABM Manager for FM Global: implementation of special operations with FM Global's sales teams.

Events + LinkedIn acquisition campaign to generate useful contacts for sales representatives.

What I prefer in my job? Multichannel / multi-expertise project management, combining all possible communication levers in brand content, social, print, and events to achieve the best results within budget.

Experienced in agile project management, I combine my PMO knowledge with my management skills to unite teams, define a roadmap, organize everyone's work, and implement processes that allow each person to find their place and give their best.

I like to be able to measure the impact of projects and am constantly seeking to improve action plans. I dislike routine and seek challenges to overcome, "uncharted territories to explore".

I have a Master 2 in Communication Engineering.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Saint-Maur-des-Fossés (up to 50km)

L'OREAL PRODUITS DE LUXE INTERNATIONAL
Planning Marketing Officer - Helena Rubinstein brand
LUXURY GOODS
September 2021 - Today (4 years and 9 months)
Levallois-Perret, France
My main mission is to plan and manage brand campaigns and create process optimizations for delivery between L'Oréal and its agencies. I work closely with the purchasing division, product marketing, and the Digital Team to carry out this mission.
PMO brand marketing communication agency
EightBar
Media & Content Strategist
DIGITAL AND IT
March 2019 - February 2021 (1 year and 11 months)
Paris, France
Media recommendation & content strategy (Paid Social, Programmatic, Display, Events, Influencers) in 5 European markets for IBM Europe.
media strategy Content Marketing
Ogilvy Paris
Account Director
DIGITAL AND IT
January 1999 - February 2019 (20 years and 2 months)
Paris, France
I have had the opportunity to work on very diverse projects combining all facets of marketing communication and the latest technological innovations for IBM, Caisse d'Epargne, AMEX, FM Global, Nestlé, Center Parcs, Unicef, Mattel...
Social Networks Communication Strategy media strategy ABM CRM Branding Acquisition Lead Generation