Freelancer profile translated to English.
Back to original languageAbout Sophie
Since 2007, terms like CPC, bids, position, lead, CTR, and many others have been part of my daily life.
I started my career as a paid links expert for major clients in a web marketing agency for 4 years. I then wanted to move to the advertiser side. I spent 8 years with an e-commerce player in the online sale of garden and interior furniture as a web marketing manager. This experience allowed me to broaden my skills and also to have a global vision of the challenges involved in managing a company, starting with purchasing, commercial strategy, online strategy, customer service, and also logistical aspects.
After this rich experience, my wish was to return to what I love most: managing paid links. I love discovering new universes and immersing myself in all the semantics that result from them. From my experience as an advertiser, I know what 1 euro invested represents and the impact it can have on a company's value creation.
French
Native or bilingual
English
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- House and GardenWeb Marketing ManagerE-COMMERCENovember 2011 - July 2019 (7 years and 9 months)Nantes, France• Management and optimization of traffic acquisition channels (SEM, affiliation, price comparison sites, emailing, display...)• Commercial promotions• Product referencing on marketplaces• Online communication actions• Website animation• Reporting and analysis of results (mixed objectives: Awareness/ROI)• Writing product descriptions• Social media management• Competitive and technological watch
- SynodianceSEA ConsultantCONSULTING AND AUDITSJanuary 2007 - October 2011 (4 years and 10 months)Nantes, FrancePaid referencing:Definition and implementation of traffic generation, ROI, and lead generation programs with Google AdWords, Yahoo Search Marketing, and Microsoft Adcenter• Implementation and management of Affiliation programs• Referencing on price comparison sites• Google, Youtube, and Facebook Marketplace Display campaigns• Analysis and optimizations (ROI, traffic, audience)• Web analytics• Consulting on conversion funnel optimization• Consulting on the creation of promotional materials (banners, emailing, ...)• Marketing and technical watchNatural referencing:• Audit: positioning, target audience, traffic, search engine rankings, site environment and competitive landscape, recommendations• Optimizations of meta tags, content, linking, structure - Writing and implementation of recommendations (technical, structural, and content)- Client relationship management- Participation in pre-sales activities- Knowledge management on various ROI channels
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Education
- Advanced program in Business Administration - Master 1ESCCOTT Business School in Cesson Sévigné (35)2009
- Bachelor's degree in Marketing Communication and E-businessENSEC Nantes2007