About Sophie
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Experience
- The&PartnershipAccount ManagerPRESS AND MEDIAFebruary 2023 - September 2023 (7 months)Paris, FranceIntegrated agency of Toyota Europe - WPP Group.• Management of Toyota France advertising campaigns, briefing of creative teams, monitoring and reporting for Toyota Europe.• Production and launch of the "Switch to Toyota Hybrid" campaign: TVC production, project management, budget monitoring.• Creation of digital content with athletes from the Paris 2024 Olympic and Paralympic Games.• Development of newsletters and CRM journeys.
- Smart'UpMarketing and Communication ConsultantSOCIAL NETWORKSAugust 2017 - Today (8 years and 10 months)Nouméa, New CaledoniaMarketing/communication support for small and large organizations. Development of brand strategy, creation of advertising campaigns, market analysis, identity creation, creation of advertising materials, event organization, production of commercial spots, content creation, photo/video shooting.Clients:• The&Partnership (WPP group): Toyota France group manager - TV campaign production, Paris 2024 campaign management, CRM and digital content• GBNC (Heineken group): event organization, artistic and cultural content creation, social media challenge• OPT-NC (Post and Telecommunications Office): strategic study and creation of a crowdsourcing platform• Unilever: social media content creation• Conservatory of New Caledonia: digital communication strategy
- La Ptit'AgenceProject Manager / ConsultantDIGITAL AND ITSeptember 2020 - Today (5 years and 9 months)Nouméa, New CaledoniaSupporting clients in the development and implementation of their communication strategy. Multi-channel approach, with a strong focus on digital communication (Google Partner certified agency), video, and event management. Creation of web/social media editorial strategies, 360° communication campaigns, building and optimizing digital ecosystems.
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Education
- Master of ManagementEDHEC Business School2013Master in Management, Marketing
- Bachelor's Degree, Information and Communication SciencesUniversité Côte d'Azur2009Licence, Sciences de l'Information et de la Communication
Certifications
- TOEIC 955/990TOEIC2011