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Sophie GuyeneSG

Sophie Guyene

Brand strategy, copywriting, social media

€400/day
3 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sophie

🚀 I support companies in their marketing strategy and the creation of communication tools. Small or large organizations, I build strong identities or impactful campaigns to reach your target sustainably!

📊 After 8 years in large groups, I decided to create my own structure to offer you tailor-made solutions. I identify and study your sector, your challenges, your target audience, the local or regional market, the competition... then I propose a concrete action plan to achieve your goals.

💥 Where I truly stand out? Understanding (or defining with you!) your brand's strategy and commercial stakes, not just creating a "pretty" digital visibility for it. I help you connect with your potential clients by developing your notoriety, making your image attractive, understanding why they prefer the competition, analyzing their habits and needs, etc.

Specifically? I support you in these steps:
✅ Develop your brand strategy and identity
✅ Define action levers to achieve your goals
✅ Create powerful campaigns
✅ Manage your social media according to a relevant digital strategy
✅ Create impactful content and make it visible
✅ Monitor all these actions and identify areas for improvement
✅ Train you to be autonomous on many tools

Feel free to contact me to discuss your projects!
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • The&Partnership
    Account Manager
    PRESS AND MEDIA
    February 2023 - September 2023 (7 months)
    Paris, France
    Integrated agency of Toyota Europe - WPP Group.
    • Management of Toyota France advertising campaigns, briefing of creative teams, monitoring and reporting for Toyota Europe.
    • Production and launch of the "Switch to Toyota Hybrid" campaign: TVC production, project management, budget monitoring.
    • Creation of digital content with athletes from the Paris 2024 Olympic and Paralympic Games.
    • Development of newsletters and CRM journeys.
    Commercial spots CRM Project management Social media Filming Communication strategy Sports marketing Photo shooting
  • Smart'Up
    Marketing and Communication Consultant
    SOCIAL NETWORKS
    August 2017 - Today (8 years and 10 months)
    Nouméa, New Caledonia
    Marketing/communication support for small and large organizations. Development of brand strategy, creation of advertising campaigns, market analysis, identity creation, creation of advertising materials, event organization, production of commercial spots, content creation, photo/video shooting.
    Clients:
    • The&Partnership (WPP group): Toyota France group manager - TV campaign production, Paris 2024 campaign management, CRM and digital content
    • GBNC (Heineken group): event organization, artistic and cultural content creation, social media challenge
    • OPT-NC (Post and Telecommunications Office): strategic study and creation of a crowdsourcing platform
    • Unilever: social media content creation
    • Conservatory of New Caledonia: digital communication strategy
    Marketing strategy Social media Commercial spot Filming Photo shooting Event management
  • La Ptit'Agence
    Project Manager / Consultant
    DIGITAL AND IT
    September 2020 - Today (5 years and 9 months)
    Nouméa, New Caledonia
    Supporting clients in the development and implementation of their communication strategy. Multi-channel approach, with a strong focus on digital communication (Google Partner certified agency), video, and event management. Creation of web/social media editorial strategies, 360° communication campaigns, building and optimizing digital ecosystems.
    Marketing strategy Social media Project management Photo shooting Influencer marketing Writing Copywriter Institutional communication

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Education

  • Master of Management
    EDHEC Business School
    2013
    Master in Management, Marketing
  • Bachelor's Degree, Information and Communication Sciences
    Université Côte d'Azur
    2009
    Licence, Sciences de l'Information et de la Communication

Certifications

  • TOEIC 955/990
    TOEIC
    2011
    English French English Translation Translation Content marketing Transcreation

Skill set

Categories