Freelancer profile translated to English.

Description

I have been working as a creative and art director for over 15 years in the world of luxury perfumery and cosmetics, as well as spirits, and for a few years now, projects directly related to the environment, social and solidarity economy (SSE), and also feminist and LGBTQIA+ struggles.

I recently worked at La Fourche on a permanent contract as Head of Design, managing the overall visual strategy and its implementation with internal teams and external collaborators.

I am now a freelancer working with agencies, direct clients, and entrepreneurs.

For each project, I aim not only to meet your request but also to help you see beyond. Through active listening and a new approach that considers current and future challenges, we can create something respectful, beautiful, and timeless together.

Here's what I enjoy doing:

- Brand / competitor / strategy analysis

- Conception, mood boards

- Creative direction: to grasp a project generally or for creatives or the brand

- Visual identities, logos, graphic guidelines

- Illustrations, drawing

- Publishing, layout

- Visuals: products, ingredients, advertising intent

- Art direction for websites, newsletter layout

- Packaging, boxes, bottle design, creative gift box design

- Gardening (well done if you've made it this far).

Contact me for your projects.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

La Fourche
Head of Design
AGRICULTURE
September 2020 - May 2023 (2 years and 8 months)
Paris, France
Design & Strategy
- Creative direction and brand image strategy
- Creation and management of La Fourche's visual identity across all digital and print media, usable by creatives and all teams
- Conduct benchmark and active monitoring on Design & Branding topics

Project Management and Operational Deployment
- Plan all design requests
- Monitor the quality, consistency, and homogeneity of different channels
- Creation and updating of a design system, guidelines (from complex to simplified as needed)
- Creation & streamlining of internal creative processes (brief, creation, back-and-forth, deliverables/execution)
- Management of creative/design projects in collaboration with internal teams (Private Label, Communication, Growth, Merch, Product, Tech, Corporate, Ops, Customer Love...) from conception to completion
- Supervision of creative campaign development or management of projects with significant creative or design impact (project manager)

Management
- Management of the creative team and creative schedule
- Management of external creative service providers: freelancers, agencies, etc.
- Structuring of the department and associated skills
- Management of the Design team: recruitment, skill development

Creation and Execution
- Illustrations, layouts (digital or print), visual identity, logo, packaging, posters, photographs, videos, renderings
Branding Visual Identity Branding & Identity Visual Identity Design Illustration Packaging creative direction Growth Marketing Social Media Instagram Ads Facebook Ads Television Project Management Team Management Mobile Application website E-commerce Website Creation Poster Eco-design
makesense
Creation of visual identities, graphic guidelines
ENVIRONMENTAL
January 2019 - Today (7 years and 5 months)
Paris, France
For several positive impact projects:
- logos
- graphic guidelines
- mobile application
- website
- newsletter
- presentation
- goodies and derivative items
Logo Design Graphic Charter newsletter Visual Identity Mobile Application
Absolution cosmétiques
Creation of print and digital elements
FASHION AND COSMETICS
September 2018 - October 2018 (1 month)
Paris, France
Creation of:
- print/digital press release and social media visual for the launch of the natural makeup and skincare set "Le Set" with Christophe Danchaud
- postcard for the partnership with the florist Bergamotte
publishing digital Social Media Press Release visual postcard print