Freelancer profile translated to English.

Description

Senior consultant with 15 years of experience in digital, including over 10 years on e-commerce, mobile applications, and digital transformation projects in the luxury, beauty, and premium brands sectors.

I primarily work on complex projects requiring structuring, cross-functional coordination, and operational management, often in international environments involving multiple stakeholders (business, product, tech, markets).

My role is to transform vague or cross-functional topics into structured and executable projects.

Key skills:

• Structuring and management of digital projects

• Cross-functional business / product / tech coordination

• Launch and optimization of digital products

• Digital and e-commerce transformation

• Digital visibility strategies (SEO / GEO)

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational
Chinese
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

L'Oréal SA - L'Oréal France
Structuring of Digital Visibility Strategies (SEO / GEO / AI Search)
FASHION AND COSMETICS
January 2026 - Today (7 months)
Paris, France
Structuring of digital visibility strategies: Pinterest, YouTube, PR content, and SEO/GEO. Contribution to adapting content for AI search and discovery challenges.
AI SEO Digital Transformation and Strategy Digital Strategy Consulting Content Strategy
L'Oréal SA - L'Oréal France
Management and Optimization of an International B2B2C Mobile Application
FASHION AND COSMETICS
May 2022 - December 2025 (3 years and 7 months)
Management of the launch and evolution of an international B2B2C mobile application: product scoping, UX redesign, data structuring, and performance optimization. Cross-functional coordination of design, tech, and business teams in a multi-market environment. Performance and adoption optimization.
Project Management Mobile Application Project Scoping Cross-functional Coordination
Atelier Germain
Director of Operations
ARCHITECTURE AND URBAN PLANNING
November 2019 - May 2022 (2 years and 6 months)
Paris, France
Atelier Germain is an interior design studio bringing together experts in architecture, decoration, and furniture creation.

Director of Operations:
- Financial monitoring and management
- Brand platform implementation
- Omni-channel marketing strategy
- HR management
- CSR policy implementation
Human Resources Brand Platform Business Strategy CSR Finance