Freelancer profile translated to English.

Description

I create sensitive and impactful visual identities, designed to reflect the essence of each brand. From logos to brand guidelines, including print materials, social media, and Wix websites, I help female entrepreneurs and creative brands embody their universe with coherence and elegance.

My Approach:

Listening, sensitivity, and minimalism are at the heart of my approach. I design tailor-made visual universes that translate the values and personality of your project through harmonious shapes, colors, and typography.

What I Offer:

_ Complete Visual Identity: logo, brand guidelines, color palette, typography.

_ Graphic Design: posters, flyers, business cards, brochures, catalogs.

_ Digital Assets:banners, templates, and visuals for social media.

_ Wix Website Creation:showcase, portfolio, custom professional website, responsive and optimized.

_ Illustration & Image:minimalist illustrations, graphic compositions, AI-powered image development and retouching.

For Whom?

Entrepreneurs, creators, brands, associations, and individuals seeking a coherent graphic universe and wanting to bring an elegant visual project to life.

My Rates? (on quote)

Possibility to create PACKAGES and discuss rates according to your project, do not hesitate to contact me.

Brand Guidelines: starting from 2,000 euros

WIX Website: starting from 2,300 euros

Social Media Kit: starting from 250 euros

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Nancy (up to 50km), Paris (up to 10km), Marseille (up to 10km), Bordeaux (up to 10km), Lyon (up to 10km)

Avec les sentiments
Art Director - Graphic Designer - Founder
ARTS AND CRAFTS
September 2010 - Today (15 years and 9 months)
Nancy, France
Visual communication that touches and inspires: giving meaning and emotion to your image and projects
Graphic Design Illustration Layout Logo Design Visual Identity
Engie
Communications Manager
ENERGY AND UTILITIES
July 2012 - August 2016 (4 years and 2 months)
Paris, France
✓ Management of brand change actions: GDF SUEZ becomes ENGIE
✓ Responsible for actions on energy poverty
✓ Management of direct marketing actions
✓ Coordination of internal and external stakeholders:
- ensure coordination with the client, the targeting department, and the Legal Department
- management of service providers (communication agencies and printers) from brief to post delivery.
✓ Ensure adherence to schedules and budgets;
✓ Implement impact measurement of actions: Round table, PRE-TESTS, and POST-TESTS
✓ Digital Department: banner creations
analysis creation brief taking marketing mailing brand guidelines
BNP PARISBAS
Internal Communications Officer
BANKING AND INSURANCE
September 2016 - August 2017 (1 year)
Paris, France
- Contribution to various editorial materials initiated by the Communications team by participating in all stages from creation to distribution: setting up a retro-planning, interface with the internal client, consolidation of contributions, advice on layout, development of mock-ups, graphic execution, launch communication
- Contribution to the organization of internal events;
- Contribution to the development of editorial materials dedicated to events;
- Participation in measuring the effectiveness of actions: conducting post-event satisfaction questionnaires, analyzing results, preparing summaries, etc.;
- Participation in the animation and development of the RISK Intranet portal;
- Participation in the production of institutional videos as needed.
communication print creation intranet event visual identity mock-up support

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Graphic Designer and Creator
Gobelins School of Image
2018
- Connaissance des logiciels graphiques les plus adaptés aux réalisations - Connaissance digital web : pratique des logiciels de conception d’interfaces Web (Dreamweaver, Muse, WordPress) - Analyse du dossier de fabrication, préparation du travail, choix des modes de réalisation - Développement de fichiers Raw - Récupération des illustrations et images numérisées - Mise en page, contrôle, qualité - Réalisation de fichiers exploitables en impression - Réalisation de fichiers pdf interactifs – digital publishing EPUB3, Panda Suite - Conception identité visuelle (logos, chartes…) Compétences techniques : - Analyser un cahier des charges - Réaliser des créations graphiques - Réaliser des mises en page et documents complexes - Importer des données, des fichiers en vue de les intégrer su des documents pluri-médias - Concevoir et réaliser un site web statique - Contrôler la conformité du cahier des charges et les étapes de fabrication par la réalisation d’épreuves contractuelles numériques
Master in Communications Management
ECS Paris
2017

Photographer

Sophie Madeleine Lucie G.

Graphic Designer & Art Director | Logo, Brand Identity, Wix Website

About Sophie Madeleine Lucie

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