Sophie Gaubert

Collective of talents dedicated to the creation and production of food and lifestyle content. Our credo? Story Baking. For you, we champion sophisticated storytelling, we blend ingredients - brand strategy, content strategy, a chef, careful art direction, the most relevant distribution strategy - with boldness and precision to craft a differentiating recipe.

Services:

- Brand platform and brand strategy

- Content strategy and distribution strategy

- Brand/chef partnerships

- Photo and video shoots

- Brand film, brand documentary

I founded this collective to showcase the expertise developed since I became a freelancer with all my partners. On a daily basis, I am the designer of strategies and creative formats, as well as the producer of the talents. I am your daily contact for project management.

Budgets: Rummo, Bourse Badoit pour la Joie, Flora Plant, Violife, Canard Duchêne, Hôtel Particulier Montmartre

Chefs we have collaborated with: Pierre Gagnaire, Simone Zanoni, Chloé Charles, Hugues Pouget, Nicolas Paciello, Abdel Alaoui, Clémence Gommy, Bastien de Changy, Adrien Zedda, Fabrizio Ferrara, Amandine Chaignot, Gianmarco Gorni

1. Social media strategic recommendation:

- Development of experience promises and brand storytelling; application across their social media ecosystem: Facebook / Instagram / Twitter / Youtube / Pinterest / Influencer Relations

- Definition of recruitment and engagement strategies:

=> Organic dimension: translation of a brand's storytelling into an action plan in owned and earned media ----> community management + influencer activation, (brand content, contests, mobile app, mini-site...)

=> PAID dimension: Social Ads

- Implementation of e-reputation monitoring

2. Management of project managers/community managers team (7 people)

- Supervision of content management: editorial charter / editorial calendar conception and writing / content production and orchestration (photos, videos, brand content...), community animation

- Supervision of influencer activations

- Supervision of monitoring: KPI tracking and action recommendations

Budgets:

Fair Trade / Max Havelaar

Automotive: MINI

Beauty: Naturanove, Loua, Dove, Clinique, Guerlain, Eugène Color, Eugène Perma Professionnel

Food: Alsa, Maille, Mutti, Gavottes, Tabasco, Magnum, Carte d'Or, Jacquet, Brossard

Fashion: Morel, Emling, Darjeeling, San Marina, Eram, Chantal Thomass, Longchamp

Gastronomy: Auberge du Père Bise - Jean Sulpice

Showreel: https://vimeo.com/297952068 1. Social media strategic recommendation:

- Development of experience promises and brand storytelling; application across their social media ecosystem: Facebook / Instagram / Twitter / Youtube / Pinterest / Influencer Relations

- Definition of recruitment and engagement strategies: => Organic dimension: translation of a brand's storytelling into an action plan in owned and earned media ----> community management + influencer activation, (brand content, contests, mobile app, mini-site...) => PAID dimension: Social Ads

- Implementation of e-reputation monitoring 2. Management of project managers/community managers team (7 people)

- Supervision of content management: editorial charter / editorial calendar conception and writing / content production and orchestration (photos, videos, brand content...), community animation

- Supervision of influencer activations

- Supervision of monitoring: KPI tracking and action recommendations Budgets: Fair Trade / Max Havelaar Automotive: MINI Beauty: Naturanove, Loua, Dove, Clinique, Guerlain, Eugène Color, Eugène Perma Professionnel Food: Alsa, Maille, Mutti, Gavottes, Tabasco, Magnum, Carte d'Or, Jacquet, Brossard Fashion: Morel, Emling, Darjeeling, San Marina, Eram, Chantal Thomass, Longchamp Gastronomy: Auberge du Père Bise - Jean Sulpice