sophie gadea

Management and organization of qualitative research (recruitment, writing guides/questionnaires, briefing, field monitoring, ...). Moderation of groups, qualitative interviews (face-to-face, by phone, online) and forums. Data compilation (groups, interviews). Analysis of results and writing of research reports.

Writing research proposals. Conducting qualitative and quantitative research. Marketing research areas: consumer goods (food, H&B / luxury, brown and white goods, ...), and services (ISPs, mobile and fixed telephony, customer service, mail order, ...). Methodologies: concept, product, packaging, organoleptic tests; Barometric studies; Customer satisfaction; Mystery shopping & visits; Pre & post advertising tests; Usages & attitudes; ...

Conducting qualitative and quantitative research on consumer purchasing behavior: setting up and conducting the entire study, participating in the analysis of results, creating video montages to support the study's findings. Merchandising research areas: consumer goods (food, H&B, consumer electronics, hypermarkets, ...), and various retail issues. Methodologies: concept, product, packaging, shelf layout, virtual shelf tests; ...