Sophie Font

Development and implementation of communication and marketing strategy. Social media management (Facebook, Instagram, LinkedIn, YouTube): editorial planning, content creation, engagement, and reporting. Creation of print and digital communication materials (posters, flyers, POS displays, catalogs, web visuals). Updating and designing product labels, in line with the brand identity of Maison Escudier and Audary. Website management: content, product updates, newsletters, promotions, SEO. Organization of events and activities (trade shows, tourist visits & tastings, client events). Promotion of artisanal know-how through company visits. Local press relations and partnerships with regional stakeholders and influencers. Monitoring of notoriety and e-reputation (customer reviews, establishment listings).

Participation in the development of marketing action plans and competitive intelligence. Coordination of cross-functional projects (product innovation, visual redesign, packaging, photoshoots, events). Communication & content: creation of print and digital materials (sales arguments, newsletters, invitations, posts, press releases). Social media management (Instagram, LinkedIn, Facebook). Organization and participation in B2B professional events (trade shows, including Sirha Lyon, culinary webinars for professionals). Analysis of customer experience and consumer feedback to guide marketing actions.