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Sophie FernandezSF

Sophie Fernandez

Senior Product Manager | Strategy, Go-to-Market

€700/day
Aix-en-Provence, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sophie

Senior Product Manager, I support companies in defining, developing, and launching their offerings, from market analysis to go-to-market.

After an initial background in sales roles, I developed a strong understanding of customer needs and complex sales cycles (aerospace, automotive) before specializing in product strategy.

For over 9 years, I have been working in technical and demanding environments (plastics, hygiene, medical, PPE, packaging, oil industry, SaaS and cloud technologies), mainly in the EMEA region.

I assist my clients throughout the entire product lifecycle:
– market and customer needs analysis
– structuring and positioning of offerings
– launch strategy (go-to-market)
– performance monitoring

Accustomed to working in cross-functional coordination (marketing, sales, R&D, operations, partners), I combine strategic vision with operational execution.
I was also a member of a division's management committee, involved in strategic decisions and high-stakes projects.

I work on both ad hoc missions (audit, scoping, studies) and longer-term support.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Aix-en-Provence (up to 50km), Montpellier (up to 50km), Paris (up to 50km)

Experience

  • Indépendant
    Strategy Consultant
    September 2024 - Today (1 year and 9 months)
    Provence-Alpes-Cote d'Azur, France
    I support local organizations in developing their projects, clarifying their objectives, and implementing results-oriented actions.

    I work on strategy, offering, product, and business performance issues, in close collaboration with operational and commercial realities.
  • Trioworld
    Product & Marketing Manager
    October 2021 - July 2024 (2 years and 9 months)
    Creation and management of the Healthcare Product & Marketing department | Member of the division's management committee
    • - Management of the division's product portfolio (hygiene, medical devices, PPE, and packaging) in European B2B markets
    • - Definition and deployment of the 2022–2027 strategic roadmap, in alignment with group objectives and in coordination with R&D, operations, and sales teams
  • BROTHER FRANCE
    Product Manager
    May 2020 - October 2021 (1 year and 5 months)
    Roissy-en-France, France
    Product and Market Manager
    • - Launch of a new labeler and European co-development of a mobile application, from offer definition to go-to-market
    • - Management of commercial deployment: pricing, launch offers, referencing, and visibility with resellers, training of sales teams and partners
    • - Launch of a customer SaaS and a reseller training platform, with post-launch coordination with IT teams and the business owner, including anomaly prioritization, bug tracking, and product iterations
    • - Management of cross-functional projects (reseller price catalog, sales tools), in coordination with internal teams
    • - Management of 3 apprentices

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Education

  • Lean White Belt
    Lean white belt
  • MBA
    2019
    MBA

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