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Sophie DuvalSD

Sophie Duval

Consultant, Communication, Brand, tech

€1,500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sophie

Passionate about communication, I dedicate myself to the image of brands, first as a communication consultant within the Havas and DDB groups, then as a specialist in the image of companies within La Poste, then Société Générale, whose growth I supported, designed and implemented the international brand identity based on the red & black square, ensured the Group's communication strategy and the various businesses, carried out the launch of numerous start-ups (from the choice of name to the website).
Curious by nature, I joined the world of consulting to lead strategic transformation projects, then the world of technology where I support digital transformation within the organization so that each person better understands the challenges of this inevitable transformation.
Challenging the status quo, questioning established systems, understanding complex problems and transforming them into simple communication concepts are my drivers and allow me to reconcile Transformation, Technology and Communication.
My permanent challenge is to use communication as leverage at each key stage of the transformation, and to help decode our changing world in a sustainable way through innovative and disruptive actions.
Supporting the Human transformation of companies and their management through communication at each key stage of the company's life, relying on their brands, their values, their culture and mobilizing people to create a culture of change. Use all the resources that allow the "co" to develop, and collective intelligence to express itself…

AREAS OF EXPERTISE Communication and Brand / Innovation / Brand identity / Digital Management / Project Management / Collective Intelligence / Design Thinking / Trainer

MY PROVERB “Intelligence is the ability to adapt to change.” Stephen Hawking
  • English

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Toulon (up to 100km)

Experience

  • Société Générale
    Executive Head of Branding and external Communication
    BANKING AND INSURANCE
    April 1997 - May 2006 (9 years and 1 month)
    Paris, France
    led strategic assignments as Group international branding system, internal Values, Advertising: Corporate & Commercial for all the business lines, web design, digital Communication, surveys, legal portfolio management (naming, brands, sponsorship contracts), communication teams network, Art & sponsorship advertising campaigns
    Innovation Team Management Communication strategy adaptability Webdesign Digital communication Marketing

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Education

  • master
    ESCP / CentraleSupelec
    2006
    Master in business consulting
  • DESCAF
    ESC Amiens
    1978
    General management

Certifications

  • Design Thinking
    D Thinking Academy
    2020
    empathy Creative User Experience Design Collective intelligence adaptability

Skill set

Categories