Freelancer profile translated to English.
Back to original languageAbout Sophie
After several years of experience in marketing project management in the cosmetics sector, I decided to start my own business and launch my ready-to-wear brand for women.
Working in a company as a project manager taught me how to develop products from conception to market promotion, establish strategic brand positioning recommendations, analyze data, manage teams, and always stay up-to-date with the latest trends... but starting a startup taught me even more!
By creating Marceau Paris, I had to design a business plan, develop a digital marketing strategy, provide brand content, refine my communication approaches, and create partnerships... The life of an entrepreneur is full of twists and turns and mutual support between brands.
It was by advising other brands around me on their marketing strategy that I got the desire to do freelance marketing missions.
English
Native or bilingual
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris 1er Arrondissement (up to 50km), Paris (up to km)
Experience
- Marceau parisFounderFASHION AND COSMETICSJanuary 2018 - Today (8 years and 5 months)Paris, FranceCreation of the visual identity and storytelling for Marceau ParisDevelopment of collection plans & product development, from design to prototypeSourcing of suppliers, implementation of a short & efficient production cycle, and management of production, from prototyping to finished productDesign and implementation of 360° marketing strategies: development of digital tools (e-shop marceauparis.com and social networks), production of photo and video shoots, creation of content & digital campaignsDevelopment of communication plans: newsletters, influencer partnerships, press days...Implementation of commercial partnerships (pop-up store, corner at Printemps...)Performance analysis and strategic redirectionRecruitment and management of interns
- Guinot Mary CohrProject ManagerFASHION AND COSMETICSJanuary 2015 - September 2016 (1 year and 8 months)Paris, FranceSales analysis and strategic recommendationsDevelopment of marketing plans (developmental and operational), transversal brand repositioningCollection development: trend monitoring and innovative concept proposalsBriefing of various stakeholders and autonomous management of outsourced projectsDevelopment of promotional tools and activities (merchandising, sales pitches, promotional mechanics, point-of-sale animations…)Sales forecasting & monitoring
- BourjoisProject ManagerFASHION AND COSMETICSJanuary 2014 - March 2014 (3 months)Paris, FranceDevelopment of the 2016 marketing planProject management: development of a new generation foundation and several other products across different categoriesSupervision of project progress with teams (packaging, formula, purchasing, and supply chain)Coordination of operational departments on launch (merchandising, communication, training, and markets): briefing for promotional displays, press release briefs, writing of launch files…
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Education
- Double Master's Degree in Business Law / Business ManagementSorbonne Panthéon Paris 12010
- Master 1 and 2Sup de Co Reims2013Spécialisation marketing : électifs de Marketing international, Marketing du luxe et Management de la marque