Sophie Dufour

Art Director and Product Designer, **I support brands and product teams in designing coherent, desirable, and structured visual experiences**, from branding to digital interfaces.

My expertise lies at the intersection of editorial design, branding, and product design.I create visual identities, editorial materials (magazines, books, branded content), and digital interfaces that give meaning to content and facilitate understanding, by aligning business objectives, user experience, and art direction.

Through my collaborations (e-commerce, business tools, premium brands), I have developed an approach that combines visual strategy, user research, and interface design. My experience in editorial design particularly informs my attention to information hierarchy, typography, and readability, while my experience in Product Design allows me to structure user journeys and sustainable, scalable visual systems.

My main areas of intervention:

— Art Direction (branding, visual universes, digital and print materials)

— Editorial Design (magazines, books, branded materials, print and digital)

— UX/UI Design (web apps, e-commerce, internal tools)

— Creation and evolution of visual identities

— Implementation and evolution of Design Systems

— Co-creation workshops and team support