Freelancer profile translated to English.
Back to original languageAbout Sophie
My goal is to simply and at the best price address simple or more complex marketing challenges that small and medium-sized companies cannot dedicate time to, and which contribute to their commercial success.
I have 20 years of experience in very versatile international roles where marketing truly serves sales.
My latest assignments (non-exhaustive list):
- Research for the most suitable CRM for the company & its operational deployment
- CRM optimization for upselling and newsletters
- CRM training for teams and custom usage charter
- Emailing campaigns on various digital tools
- Product creation & packaging with R&D and production departments to revitalize the offering in a mature market.
- Freelancer search and project coordination for video, community management, and content creation.
I have always worked in small structures that required versatility and responsiveness. I enjoy the diversity of projects and stakeholders, and I have a real ability to listen and synthesize. It is for all these reasons that I enjoy working as a freelancer and that companies like to call on me.
German
Conversational
English
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 20km), Mâcon (up to 20km)
Experience
- WinboundDigital Strategy ConsultantCONSULTING AND AUDITSDecember 2025 - Today (6 months)Lyon, FranceContent creation, emailing scenarios on various tools,subscription automations, Linkedin ads, editorial calendar, creationand management of project plans, CRM selection, Business development
- AerpanelDigital Marketing and Communication ManagerRAW MATERIALS INDUSTRYOctober 2024 - August 2025 (10 months)Lyon, FranceAerpanel, French manufacturer of foam board sold in Fine Arts retail.Marketing and Development Manager – France and International- CRM process project management and email automations, KPIs,data optimization, participation in the BtoB e-commerce site project- Brand awareness development, recruitment of freelancersand agencies for web and social media content creation- Development of a new product to revitalize the offering andcoordination of communication for market launch
- ICL Growing solutionsMarketing and Communication Manager FranceCHEMICALNovember 2015 - October 2024 (8 years and 11 months)Villefranche-sur-Saône, FranceICL, global manufacturer of fertilizers and professional turf seeds.Marketing and Communication Manager France- Management of actions in France in coordination with international marketing- Management of the marketing and communication budget for the French subsidiary- Management of the sales team (10 technical sales representatives) & distributors- Web/Communication: editorial content, SEO and SEA management- Implementation of print and digital campaigns- Analysis of results/KPIs and proposals for corrective actions- Negotiation & relationship with external agencies and service providers- Management of 2 people- Organization of trade shows and customer events (France and international)Development of new markets/targeting new prospects- Implementation of emailing and LinkedIn campaigns- Processing of leads & appointment setting for qualified leads- Management of the link between digital campaigns and CRM- Operational implementation of marketing and commercial levers (quizzes,mailings, ads, emailing, SMS, professional press...)- Analysis of statistics and KPIs/Reporting/Recommendations
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Education
- Digital Marketing and E-commerce CertificationCNAM2018Webmarketing, SEO, SEM, Réseaux sociaux, Datas, Audits de site
- Business School DiplomaNeoma Business School Reims2004Marketing, Gestion, Finance Stages en entreprise au Royaume-Uni -Londres Semestre ERASMUS en Allemagne - Aachen