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Sophie DéroulèdeSD

Sophie Déroulède

Expert in Communication and Brand Strategies

€1,000/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sophie

EXPERT IN MARKETING STRATEGIES, GLOBAL COMMUNICATION AND CHANGE MANAGEMENT.

With a Franco-American background and a degree from Edhec Business School, I began my career in the cultural sector, focusing primarily on launching television channels.
Subsequently, as the Director of Communication and Brand for RTL for 11 years, I actively and successfully worked to modernize the station and regain its leadership.
Naturally energetic, agile, and creative, I enjoy challenges and human adventures. I therefore chose to become an entrepreneur to support companies in their various brand strategy and global communication endeavors.
In this capacity, I undertake support missions during pivotal stages of their development: product or service launches, transformations, reorganizations, fundraising, regeneration of purpose and brand platform, name changes, etc.
I also act as an outsourced Director of Communication and Brand.
As each company and each issue is unique, far from applying standardized methodologies, I provide tailored, results-oriented solutions to strengthen its uniqueness and improve its performance, while always keeping a close eye on budget and timeline.
Deeply committed to CSR (Corporate Social Responsibility) issues, I also co-founded Visible, a new digital media platform that promotes inclusion and sustainability.
I also share my expertise by teaching communication, in French and English, at Iscom.
With a genuine appetite for learning, I continuously enhance my skills in creative software, digital tools, and technological innovations.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km), Paris (up to 100km)

Experience

  • iscom
    Teacher
    EDUCATION AND E-LEARNING
    September 2021 - Today (4 years and 11 months)
    Paris, France
    Teacher for Bachelor's and Master's students in:
    - Brand Strategy
    - Management and Leadership (in English)
    - Project Management
    Brand Strategy Bilingual English Instructional Design Team Management Leadership
  • RTL
    Director of Communication and Brand
    PRESS AND MEDIA
    October 2006 - December 2017 (11 years and 2 months)
    Paris, France
    Member of the Executive Committee
    Definition and implementation of RTL's global marketing and communication strategy as a Group (9 entities in France) and as a station.
    Budget of €15 million.
    Management of 25 employees responsible for:
    Brand Strategy, Press Relations, Advertising & Visual Identity, Partnerships, Events, Public Relations, Internal Communication, Corporate Communication
    Business Strategy 360° Communication Brand Strategy & Positioning Team Management Advertising
  • Fox International Channels
    Director of Marketing and Communication
    PRESS AND MEDIA
    July 2005 - October 2006 (1 year and 3 months)
    Paris, France
    Marketing and communication management for the four Fox channels in France:
    • Strategic Marketing, Research, Distribution, Press Relations, Advertising, Partnerships, Events, Websites.
    • Organization of the launch of FOXlife and National Geographic Channel HD channels
    • Repositioning of the Voyage channel
    • Budget of €4 million. Management of a team of 12 employees
    Team Management International Brand Launch Communication Strategy Marketing Strategy

Recommendations

FU
FU
FU
Former user and 2 other people have recommended Sophie

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Education

  • Edhec Business School
    EDHEC, Lille
    1989
    Ecole supérieure de Commerce Bac +5, spécialité Marketing grande consommation

Skill set

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