Freelancer profile translated to English.
Back to original languageAbout Sophie
Hello,
How can I help you?
- Serious, structured support and real marketing vision for your business thanks to my experience in major luxury houses. I developed solid skills in brand strategy, product development, and project management in a very demanding environment.
But also
- Knowledge of SMEs and VSEs, which requires versatility and astuteness to implement low-cost actions in both online and offline marketing and communication. For 6 years, I have supported companies in hospitality, fine food, and cosmetics. I master webmarketing issues (website redesign, social media community management, SEO optimization, etc.) as well as graphic design (proficiency in Photoshop, etc.).
By choosing me for your mission, you can count on my rigor and commitment.
See you very soon,
Sophie
English
Fluent
French
Native or bilingual
Can work on-site
Nantes (up to 50km)
Experience
- LE FONDANT BAULOISFreelance Mission - Digital MarketingAGRICULTUREApril 2017 - August 2017 (5 months)Nantes, FranceE-commerce website redesign- Agency brief and project monitoring- Content writing and integration according to natural referencing (SEO) constraints- Management of post-launch site optimizationsCommunity Management- Development of Facebook and Instagram communities- Creation of contests- Development of partnerships with blogs and other brands
- AKENA HOTELSMarketing and Communication ManagerHOSPITALITYNovember 2013 - March 2017 (3 years and 4 months)Nantes, FranceCreation of the Marketing Department- Definition and implementation of the digital strategy: new B2C website, SEO-SEA optimizationRevenue x2 – site ROI in 6 months- CRM / direct marketing management: launch of a loyalty program, implementation of an e-reputation management policy, email campaigns- Definition of the network animation plan- Support for franchisees in their marketing strategy- Development of a dedicated B2B strategy for investors: new website, email campaign, writing and distribution of press releases
- GROUPE DLJ – Groupe multisectorielMarketing and Communication ManagerCONSULTING AND AUDITSApril 2012 - October 2013 (1 year and 7 months)Nantes, FranceInternal consulting missions3A Apple Anti Age - Cosmetics and skincare sold in pharmacies- Distributor research, communication plan definition (press, internet)- Development of point-of-sale promotions during the launch phaseMarin Coathalem - Breton biscuit company- Development of a new brand visual identity- E-commerce website development
Reviews
Isabelle
SARL Isabelle Deprez Conseil et Formation
Reviewed on 3/15/2018
Very professional work on the redesign of my offer and my website. Creativity, proposals that consider my constraints. Successful coordination with the developer. Well done!
Isabelle
SARL Isabelle Deprez Conseil et Formation
Reviewed on 1/24/2018
Precise and well-contextualized suggestions for improvement, in accessible language. A pleasure to work with Sophie.
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Education
- Business School - Marketing Major - Master's DegreeEDHEC Business School2005
- E-marketing CertificateCNAM Nantes2015