Freelancer profile translated to English.
Back to original languageAbout Sophie
You have a great product. Real expertise. A team that gives its all every day.
But your social media isn't telling the story.
→ You're already communicating, but the results aren't following.
→ You're struggling to convey what makes you unique.
→ You lack the time to step back and reflect.
→ Your social media presence exists, but it's not yet serving your brand.
Many brands post without a clear direction. Posts follow one another, but nothing is built: no lasting visibility, no differentiation, no preference.
I'm Sophie. A social media consultant for over 7 years.
I help brands gain visibility without losing what makes them unique.
Because where many manage a posting schedule, I build a strategy, then shape a presence that truly reflects you.
Specifically, here's how I work:
1️⃣ Positioning
→ Understand your brand, your market, what sets you apart.
→ Define a clear editorial direction, true to who you are.
2️⃣ Structuring
→ Build a long-term social media strategy.
→ Create content that attracts, engages, and reflects you.
→ Establish a consistent and recognizable presence.
3️⃣ Growing
→ Manage content, community, and campaigns.
→ Optimize performance over time.
What this changes:
→ A recognizable brand, true to its universe
→ Social media that truly works for you
→ More coherent, and much less time-consuming communication
Some results:
→ 300,000 engaged members in the Croq'Kilos Facebook group (500K total)
→ 7% LinkedIn engagement rate for Genopole
→ 12% Instagram engagement for Lynx Optique You Do
→ +4M people reached on Lynx campaigns
→ 20+ brands supported: CROQ, Fourchette & Bikini, Genopole, Logis Hôtels, Mavrommatis…
Shall we talk about it?
📩
📅 Book a call: linktr.ee/sophiedelente
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Prisma MediaSocial Media ManagerFebruary 2025 - December 2025 (10 months)Client Context: Fourchette & Bikini is a French reference for healthy and uncomplicated eating, specializing in healthy and gourmet recipes and weight loss support. A community of 335K followers on Instagram, engaged around guilt-free healthy eating.Challenge: Animate a very large Instagram community (335K+) on a sensitive topic: food and body image, while maintaining a light, positive, and uninhibited tone. Maintain steady growth and high engagement in a feed saturated with food and lifestyle content, while leveraging the ecosystem of food creators to amplify reach.Solution ProvidedFull management of the Instagram presence:→ Daily community management (editorial line, conversations, moderation)→ Creation of image and video content (recipes, Reels, educational and inspirational formats)→ Influence strategy: curating and resharing Reels from food accounts to nurture the community, build bridges with the ecosystem, and multiply reachResults (monthly averages 2025)→ +180K accounts reached per month→ +10K monthly interactions→ +3.5K profile visits→ +800 new followers per month (335K followers total)Steady organic growth and sustained engagement on an already mature account, with a resharing strategy that transforms the community into a true hub of the healthy food sphere.
- 4 ROUESDigital ConsultantAUTOMOBILEJanuary 2022 - January 2025 (3 years)Client Context: 4 Roues is a house dedicated to automotive enthusiasts, supporting clients in all their projects, even the most unusual ones (classic cars, rare models, custom purchases). A premium, niche, and emotional universe.Challenge: Structure the brand image of a house of enthusiasts and make it desirable on Instagram, a platform saturated with automotive content.The Goal: Create a distinctive visual identity that conveys the demand for quality and the emotion of a dream purchase, while building an engaged and qualified community capable of generating leads through social media ads.Solution Provided360° support for the digital presence:→ Creation of the visual identity (brand guidelines, aesthetic codes, photo treatment)→ Instagram Community Management→ Creation of image and video content (vehicle staging, storytelling)→ Instagram and Facebook Social Media Ads to generate visibility and qualified leadsResults (year 2024)→ +1.6K new Instagram followers→ 7.1% average engagement rate (well above automotive standards)→ +252K people reached→ +253K cumulative views / 5.4% view rate→ +627 profile visitsA fast-growing qualified community, with engagement that reflects a true emotional resonance with the audience: the key indicator in a passion market like automotive.
- CROQSocial Media ManagerJune 2021 - November 2025 (4 years and 5 months)Client Context: Croq'Kilos is an online dietary rebalancing program that helps its members lose weight and improve their health. The brand relies on a massive community, animated notably through a Facebook group with several hundred thousand members.Challenge: Animate and maintain a Facebook group of this size on a sensitive topic (food and body image), preserving the benevolence and editorial coherence that are the brand's DNA, while keeping the community actively engaged daily.Solution Provided→ Design of the group's animation plan→ Post creation: writing and visuals→ Daily animation and moderationResults→ +521K members in the Facebook group→ +300K engaged members→ +100K active membersA particularly lively group, with a high proportion of active members for this type of format.
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Education
- Head of CommunicationsISCOM2016