Freelancer profile translated to English.
Back to original languageAbout Sophie
You have a great product. Real expertise. A team that gives its all every day.
But your social media isn't telling that story.
→ You're already communicating, but the results aren't following.
→ You struggle to convey what makes you unique.
→ You lack the time to step back and strategize.
→ Your social media exists, but it's not yet serving your brand.
Many brands post without a clear direction. Posts follow one another, but nothing is built: no lasting visibility, no differentiation, no preference.
I'm Sophie. A social media consultant for over 7 years.
I help brands gain visibility without losing what makes them unique.
Because where many manage a posting calendar, I build a strategy, then shape a presence that truly reflects you.
Specifically, here's how I work:
1️⃣ Position
→ Understand your brand, your market, what sets you apart.
→ Define a clear editorial direction, true to who you are.
2️⃣ Structure
→ Build a long-term social media strategy.
→ Create content that attracts, engages, and reflects you.
→ Establish a consistent and recognizable presence.
3️⃣ Grow
→ Manage content, community, and campaigns.
→ Optimize performance over time.
What it changes:
→ A brand that's recognized, true to its universe
→ Social media that truly works for you
→ More consistent communication, and much less time-consuming
Some results:
→ 300,000 engaged members in the Croq'Kilos Facebook group (500K total)
→ 7% LinkedIn engagement rate for Genopole
→ 12% Instagram engagement for Lynx Optique You Do
→ +4M people reached on Lynx campaigns
→ 20+ brands supported: CROQ, Fourchette & Bikini, Genopole, Logis Hôtels, Mavrommatis…
Shall we talk about it?
📅 Book a call: linktr.ee/sophiedelente
🖥️
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceSocial Media ConsultantJanuary 2019 - Today (7 years and 7 months)My daily tasks ⬇️📝 Social media audit and editorial line definition🗓️ Content strategy and editorial calendar (LinkedIn, Instagram, TikTok, Facebook, X)✍️ Content creation: carousels, Reels, short videos, writing, copywriting💬 Community management and engagement📣 Social media ads (Meta, LinkedIn, TikTok)📊 Monthly reporting and strategic adjustmentsMy results ⬇️➝ Croq'Kilos (M6 Digital Services group) — 4 years of collaboration · 300,000 engaged members in the Facebook group (out of 521K) · 237K Instagram followers, 245K TikTok, 1.6M TikTok likes➝ Genopole (France's leading biocluster) — 3 years of collaboration · 7% average LinkedIn engagement rate (vs. 1-2% industry average) · +4K LinkedIn followers, 552K people reached · 1.9M people reached on X➝ Fourchette & Bikini (Prisma Media) — since Feb 2025 · +800 followers/month, 180K accounts reached/month · 335K Instagram followers➝ Lynx Optique You Do — 2022-2023 · 12% Instagram engagement, 10% on Facebook · +4M people reached on each platform➝ 4 Roues (premium automotive) — 3 years · 7.1% Instagram engagement rate · +252K people reached, +253K views20+ brands supported in food, hospitality, restaurants, wellness, biotech, insurance, automotive, optics.
- Prisma MediaSocial Media ManagerFebruary 2025 - December 2025 (10 months)Client Context: Fourchette & Bikini is a French benchmark for healthy and uninhibited eating, specializing in healthy and gourmet recipes and weight loss support. A community of 335K followers on Instagram, engaged around guilt-free healthy eating.Challenge: To manage a very large Instagram community (335K+) on a sensitive topic: food and body image, while maintaining a light, positive, and uninhibited tone. To sustain regular growth and high engagement on a feed saturated with food and lifestyle content, while leveraging the ecosystem of food creators to amplify reach.Solution ProvidedFull management of the Instagram presence:→ Daily community management (editorial line, conversations, moderation)→ Creation of image and video content (recipes, Reels, educational and inspirational formats)→ Influencer strategy: curation and sharing of Reels from food accounts to feed the community, build bridges with the ecosystem, and multiply reach.Results (2025 monthly averages)→ +180K accounts reached per month→ +10K monthly interactions→ +3.5K profile visits→ +800 new followers per month (335K followers total)Consistent organic growth and sustained engagement on an already mature account, with a sharing strategy that transforms the community into a true hub for the healthy food sphere.
- 4 ROUESDigital ConsultantAUTOMOBILEJanuary 2022 - January 2025 (3 years)Client Context: 4 Roues is a brand dedicated to automotive enthusiasts, assisting clients with all their projects, including the most unique ones (classic cars, rare models, custom purchases). A premium, niche, and emotional universe.Challenge: To structure the brand image of a passionate house and make it desirable on Instagram, a platform saturated with automotive content.The Goal: To create a distinctive visual identity that conveys the demands and emotions of a "love at first sight" purchase, while building an engaged and qualified community capable of generating leads through social media ads.Solution Provided360° support for the digital presence:→ Creation of the visual identity (guidelines, aesthetic codes, photo treatment)→ Instagram community management→ Creation of image and video content (vehicle staging, storytelling)→ Instagram and Facebook social media ads to generate visibility and qualified leads.Results (2024)→ +1.6K new Instagram followers→ 7.1% average engagement rate (well above automotive standards)→ +252K people reached→ +253K cumulative views / 5.4% view rate→ +627 profile visitsA rapidly growing qualified community, with engagement that reflects a true emotional resonance with the audience: the key indicator in a passion market like automotive.
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Education
- Communications ManagerISCOM2016