Freelancer profile translated to English.
Back to original languageAbout Sophie
Journalist by training, I shifted to marketing 15 years ago. This path has allowed me to have fabulous professional experiences, notably at Airbnb, before becoming a brand & content consultant.
Both strategic and operational, I am committed to putting my expertise at the service of impact-driven companies.
💪 I can assist you with the following:
1/ Head of Content in B2B or B2C: management, strategy, operational frameworks, budget, planning...
2/ Branding audit, benchmark, and workshops
3/ Implementation or revision of your brand platform, editorial charter, content strategy
4/ Communication campaigns, creative strategy, and GTM
5/ Writing for your various media: landing pages, emails, social networks, blog, white papers, guides, press releases...
6/ Localization of your content into French for your campaigns: video scripts, product pages, emails, social networks...
I am keen to work in a spirit of collaboration and sharing. There are no small projects, and my rates adjust according to the brief. See you soon!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Biarritz (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Toulouse (up to 50km)
Experience
- CanvaContent Lead - FranceDIGITAL AND ITJune 2022 - Today (3 years and 11 months)Biarritz, France- Researching cultural insights, analyzing data, and SEO to identify specific content opportunities for the French market- Briefing writers on key campaigns to create personalized templates for the French market- Writing, proofreading,
- ARROSIABrand consultantARTS AND CRAFTSOctober 2023 - January 2024 (3 months)Biarritz, FranceArrosia is a design and manufacturing agency for products made from Landes forest materials.- Development of the brand platform as part of a rebranding- Communication plan for the rebranded brand- Definition of UX with the product team- Website copywriting
- Malt community SAInterim Head of ContentDIGITAL AND ITFebruary 2023 - July 2023 (5 months)Owning the content strategy for Malt at a global level. Reporting to the CMO.
Reviews
Rémi
Malt Community SA
Reviewed on 3/28/2022
Sophie has completed several missions for Malt for over 2 years now.
For this mission, she wrote numerous headline proposals directly in line with our brand tone of voice.
Flexible, autonomous, and organized, Sophie's work has allowed us to move forward on a subject we were stuck on.
Brand marketing, Content strategy, Content manager, copywriting... Sophie is definitely someone to keep in your freelance pool!
Pauline
Malt Community SA
Reviewed on 10/2/2020
Sophie wrote strategic articles for us, in French and English, as part of our new brand launch. She was able to adopt our tone of voice and develop very effective writing, structures, and angles for our content. I warmly recommend her work as a Content Manager.
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Education
- Growth Marketing for Impact-Driven BusinessesMarketing Flow2024Formation en cours
- UX Writing CertificateLe Laptop2022
Certifications
- UX WritingLe Laptop2022