Freelancer profile translated to English.
Back to original languageAbout Sophie
Marketing, Communication & Sales Manager specializing in tourism and hospitality.
With 7 years of experience in communication and marketing for various organizations (web agency, public and private entities), I have developed 360° expertise with both strategic and operational mastery.
Rigorous and self-taught, I wish to leverage my creativity, innovative spirit, and love for language for new challenges.
Content production (websites, press releases, press kits, brochures, newsletters), social media management, agency supervision, ecosystem audits, and strategic recommendations... Feel free to discuss your projects with me, and let's find creative and tailored solutions together!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris 10e Arrondissement (up to 50km), Lyon (up to 50km)
Experience
- Groupe BiografyMarketing, Communication & Sales ManagerHOSPITALITYSeptember 2019 - Today (6 years and 9 months)Paris, FranceThe Biografy Group has five 4* Parisian hotels: Terrass'' Hotel, Hôtel Madison, Hôtel Bourgogne & Montana, Hôtel de Buci, and Artus.• Strategy: action plans, reporting, budget definition and monitoring• Marketing: agency supervision, implementation of marketing actions (SEA, SEO, targeting, retargeting, direct marketing...).• Sales: establishment of partnerships (Tour Operators/companies/OTAs), launch of new commercial offers,• Communication: monitoring of PR and social media activities, event management.
- Office du Tourisme et des Congrès de ParisB2C Marketing ManagerTRAVEL AND TOURISMMarch 2016 - September 2019 (3 years and 6 months)Paris, France• Strategy: marketing action plans (target market and persona specification, KPI and action definition, budget allocation)• Marketing campaigns: agency selection and supervision, partnership relations (EasyJet, Air France, New York Times, Expedia, Eurostar...), campaign implementation and optimization, reporting.• Social media: definition of the Paris je t'aime brand strategy and account management (1.2M followers), PR, crisis management.In 2017 and 2018, we conducted over 20 multi-market campaigns (US, UK, China, Germany...) including display, social media, street marketing, TV, and events/PR.
- WordAppeal (groupe Les Echos)Business DeveloperDIGITAL AND ITJune 2014 - March 2016 (1 year and 9 months)Paris, FranceWordAppeal is a communication agency that supports French institutions and groups (Accor, UMIH, Air France, Fondation Polytechnique...) in formalizing and deploying their digital strategy.• Responding to tenders and client requests (audits, benchmarks, formalization of technical, graphic, and editorial recommendations).• Prospecting, client meetings, and sales presentations.• Production of a monthly newsletter on the latest digital trends.• Study on the e-reputation of CAC40 companies on the English-speaking web.
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Education
- International Affairs & Business StrategiesSciences Po Toulouse2013Sujet de mémoire : La diplomatie culturelle française - changement de paradigme, de l'influence culturelle au soft power. L'exemple de la diplomatie culturelle française aux Etats-Unis après la Guerre Froide.