Freelancer profile translated to English.
Back to original languageAbout Sophie
Do you want to improve the performance of your marketing campaigns, make your tracking more reliable, or better leverage your data? I can assist you from defining your needs to operational implementation.
With **over 12 years of experience**, I have developed a hybrid profile that combines **digital marketing, data, and project management**.
A Dual Expertise: Marketing and Data
I started by managingdigital acquisition campaignsacross several international markets, with budgets of up to **€6 million**. This experience allows me to understand the business challenges of marketing teams: acquisition, ROI, audiences, CRM, attribution, and performance optimization.
I then moved intotracking, analytics, and data transformationtopics, with the goal of making data more reliable, more usable, and more valuable for decision-making.
What I Can Offer You:
✔ Implementation of tagging plans (GTM / sGTM)
✔ Implementation and optimization of advertising pixels (Meta, Google Ads, DV360...)
✔ Optimization of campaigns on Meta, programmatic display, and other advertising platforms
✔ Definition of measurement strategies and KPIs
✔ Performance analysis and business recommendations
✔ Leveraging CRM data and marketing audiences
What Differentiates Me:
I bridge the gap between **marketing, data, IT, legal teams, and external partners**.
Thanks to my background, I understand both business needs and technical constraints. I act as an interface capable of transforming a business requirement into a concrete solution, while coordinating the various project stakeholders.
My objective is simple: **transform data into a driver of marketing performance**, with a pragmatic, results-oriented approach adapted to your challenges.
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Annecy (up to 50km), Genève (up to 50km)
Experience
- Air FranceData Marketing ManagerTRAVEL AND TOURISMJanuary 2023 - January 2026 (3 years)Échenevex, France• Structuring and activating CRM and digital audiences to improve acquisition campaign performance.• Coordinating tracking and data collection systems (pixels, datalayer, tagging plan, GTM).• Managing GDPR and data compliance issues applied to digital marketing systems.• Transverse coordination with Marketing, IT, Legal teams, and external partners to ensure the compliance of digital systems, data quality, and performance measurement reliability.
- Air FrancePaid Marketing Analyst – Team LeadTRAVEL AND TOURISMFebruary 2018 - November 2023 (5 years and 9 months)Paris, France• Managing multi-market digital acquisition campaigns (€6M annual budget) with optimization of ROI and cost per acquisition (+10% ROAS).• Defining targeting, segmentation, and KPI strategies in line with acquisition objectives.• Leading A/B testing to improve campaign conversion rates.• Analyzing performance and providing recommendations to guide budget and strategic decisions.• Managing cross-functional projects involving tracking, attribution, and data structuring.
- Air FranceGlobal Media ManagerTRAVEL AND TOURISMJune 2016 - February 2018 (1 year and 8 months)Paris, France• Managing display and affiliate acquisition channels across 15 markets.• Defining multi-market acquisition strategies and budget allocation based on performance and local specificities.• Producing performance analyses for local and global teams.
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Certifications
- Data AnalystLiora2024
- DV360Google2020