Freelancer profile translated to English.
Back to original languageAbout Sophie
With a dual background in business and data, and 6 years of experience in data analysis and customer journey optimization, I will be happy to assist you clearly and effectively with the following tasks:
📊Data / business analysis:
- Scoping business needs, identifying pain points, and prioritizing use cases
- Extraction, collection, cleaning, and consolidation of your data (Python, SQL, Excel)
- Statistical studies, analyses, and strategic recommendations (Python, Excel)
- Implementation of monitoring tools, strategic reporting, and activity tracking (PowerBI, Excel, etc.)
- Data visualization (PowerBI, Python, Excel)
- Audit and implementation of personalized KPIs (Python, PowerBI, Excel)
📱Web analysis, CRO, UX:
- Scoping business needs, identifying pain points, and prioritizing use cases
- Analytics and UX analysis on web and mobile interfaces (user behavior, acquisition, customer journey, performance, engagement, segmentation, etc.) (Adobe Analytics, Content Square, Google Analytics)
- Strategic recommendations (Business/Strategy/UX/Acquisition/AB Testing)
- Creation of personalized analysis tools (Python)
- Participation in design thinking workshops related to user features and journeys
Convinced of the importance of user experience, I will make it a point of honor to support you with openness and pedagogy, to offer you relevant, impactful solutions that are best suited to your team and your business uses.
Do not hesitate to contact me to discuss further.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 10km), Lille (up to 10km)
Experience
- SodexoData analyst FreelanceOctober 2022 - March 2026 (3 years and 5 months)Paris, France
- Responsible for the global digital marketing data model, ensuring the consistency, reliability, and scalability of KPIs across different countries.
- Optimization of digital analysis on over 40 platforms using quantitative analyses focused on user experience (UX) (Piano, GA4, ContentSquare, Pardot, Salesforce).
- Design and maintenance of 360° marketing performance dashboards (Power BI, Datorama, Looker) covering SEO, CRM, content, and conversion funnels.
- Translation of business needs into data solutions, from modeling to visualization, as well as automation of data pipelines (Power Query, DAX, Power BI Service).
- Monitoring tracking and conversion accuracy, and optimizing reports and datasets according to evolving company priorities.
- Training and support for local teams on data best practices and dashboard usage, presenting analyses and webinars.
- Disneyland ParisData analyst & Conversion Rate optimizerE-COMMERCEMarch 2019 - November 2020 (1 year and 8 months)Marne La Vallée, France
- Analysis, reporting, and recommendations on digital interfaces (web and mobile app) using Adobe Analytics and Content Square
- Creation of analysis tools (scoring and social network analysis) (Python)
- Creation of performance monitoring dashboards (PowerBi)
- Participation in Design Thinking workshops related to user features and journeys
- BPCEData analystBANKING AND INSURANCEOctober 2017 - January 2019 (1 year and 4 months)Charenton-le-Pont, France- Statistical studies on the client portfolio and targeting reports- Development of a Machine Learning attrition rate prediction tool (Python using Numpy, Matplotlib, Pandas, Seaborn, Sklearn, Imblearn, Xgboost, and Itertools packages)
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Education
- MSc Data ManagementEFREI Engineering School of Computer Science & PSB Paris School of Business2019Programme en alternance de 18 mois portant sur l'apprentissage de : Python / Social network analysis and digital identity / Méthodes d’analyse de données / R / Quantum computing / Relational databases / Spark / Business Intelligence / Hadoop Map reduce / Supervised Learning & Unsupervised Learning / SAS Honors : Dean’s list (15,9/20) - Thèse professionnelle (17/20)
- M2 EntrepreneurshipEM Normandie2014
Certifications
- Content SquareContent Square2020