Freelancer profile translated to English.
Back to original languageAbout Sophie
PASSIONATE ABOUT PEOPLE – STORIES – EMOTIONS – CULTURES - BRIDGES - THE GOOD, THE BEAUTIFUL, THE TASTY.
I WILL HELP YOU TO:
- Identify your target audience and touchpoints in detail
- Build brand consistency across all online and offline interaction points
- Adapt a global strategy to specific markets
- Create authentic connections with your audience (emotion/utility)
- Design relevant, useful, and emotionally engaging activations, regardless of budget
- Forge strong and lasting partnerships with brands, individuals, places, institutions, events, and associations
- Sponsorship management: ambassador selection, contract negotiation, follow-up
- Strategically manage partnerships and collaborations
- Surround yourself with the most reliable and qualified professionals
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Marseille 1er Arrondissement (up to 50km), Paris (up to 10km)
Experience
- from the woods agencyConsultant - Brand Strategy & PartnershipsApril 2023 - Today (3 years and 4 months)Marseille, FranceInternational Brand Strategy & Partnerships - Connecting the dots 👉🏼 “I see what you don’t”Founder – FROM THE WOODS agencyClients: Provence Aquaculture, MaÏ conciergerie cinema, Association Sourire à la vie, Inoxydream
- SmileDirectClubCommunication ManagerMEDICALSeptember 2021 - September 2023 (2 years)Marseille, FranceCollaboration with the partner communication agency and members of the HQ team in the US.Implementation of seasonal communication initiativesPR & Public Affairs: organization of PR events, continuous face-to-face networking (lifestyle, beauty, fashion), press kits, crisis management, partnerships, understanding the political network.Social Media: editorial calendar, content creation, influencer selection and briefing, onboarding, contracts, and KPIsWorking with sales, creative, and technical teams
- WoodieFounderFASHION AND COSMETICSSeptember 2020 - Today (5 years and 10 months)(Work started in 2020, launch in 2024 - side project - Incubated at Willa March to August 2024 - Coaching by numerous experts in finance, SEO, UX, brand, etc.)Woodie prioritizes common sense: smart clothing that adapts to bodies and daily life (e.g., women's jumpsuit with a crotch opening); as well as a second-hand/upcycled wardrobe complement (mission: emancipation and well-being for women in their daily lives)woodie.fr - woodie_smartclothingclub
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Education
- MSc International Marketing and Business DevelopmentEM Normandie2011The MSc International Marketing and Business Development programme has been specifically designed to allow you to develop your career internationally and to prepare you for communication with partners from a variety of cultures in a cross-cultural environment.
- Bachelor International BusinessInholland University2009