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Sophie-Charlotte G.SG

Sophie-Charlotte G.

Copywriter Luxury Beauty Perfumes | Concept & Copywriting

€500/day
5 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sophie-Charlotte

BRAND STRATEGIST / COPYWRITER LUXURY

Brand manifestos, product storytelling, e-commerce product descriptions: I create content that gives substance to the launches of prestigious perfume and beauty houses (Jean Paul Gaultier, Carolina Herrera, Narciso Rodriguez, Guerlain, Maison Crivelli, Paco Rabanne).

Specializing in luxury, beauty, and fashion, I transform a brand's DNA into a sensory narrative and its imaginary into tangible desire.

▶︎ REFERENCES
Recurring collaboration with the PUIG Luxury division (official copywriter for Jean Paul Gaultier Parfums):
- Men's/Women's launches and collections
- Commercial highlights (Christmas, Valentine's Day, Holidays)
- E-retail content and product descriptions
- Brand manifestos and verbal territories

With a background in 360° communication, I ensure editorial coherence from brief to multi-channel deployment (social media, CRM, retail).

▶︎ MY SPECIALTIES

LUXURY COPYWRITING
- Perfume & cosmetics launches: manifestos, claims, olfactory textures, product benefits
- Brand storytelling and verbal territories (brand books, tone of voice)
- E-commerce: sensory product descriptions, landing pages, CRM campaigns
- Luxury brand content & editorial content
- Retail materials: sales arguments, POS displays, labels
- Multi-channel adaptation

LINGUISTIC EXPERTISE
- French proofreading: editorial validation, brand voice, premium correction
- English → French translation: luxury localization, cultural adaptation

▶︎ MY APPROACH
I create narrative universes that combine luxury excellence and business performance. My 360° vision ensures continuity between creative idea and conversion.
Proof: 15+ projects renewed with Jean Paul Gaultier Parfums.

▶︎ COLLABORATION
Remote only • Response within 12h • Deadline adherence • Smooth collaboration with your teams

📬 Have a launch to prepare? Editorial overhaul to conduct? A brand to reveal? Contact me 🪶
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Laboratoires Expanscience
    Malt logoOn Malt
    Copywriting of ERetail Product Descriptions for Mustela
    PHARMACEUTICALS INDUSTRY
    April 2026 - May 2026
    SEO optimization of product content for e-commerce platforms
    • Writing and optimizing content in line with brand identity
    • Improving the structure and performance of product descriptions
    • Direct collaboration with marketing & e-commerce teams

    Fast delivery of content with high autonomy and understanding of challenges

    Work on customer experience and organic product visibility
    E-commerce SEO Copywriting Web copywriting
  • Puig (centro coste 2) - Spain
    French Copywriting - Luxury House
    FASHION AND COSMETICS
    June 2023 - Today (3 years)
    Paris, France
    • Main expertise:creation of conceptual texts for new perfume launches and key commercial campaigns (Christmas, Mother's Day, Father's Day, etc.)
    • Materials produced:
    - Writing product descriptions for e-commerce sites and e-retailers.

    - Creation of content for in-store sales kits (customer arguments).
    - Development of texts adapted for digital campaigns and print materials.
    • **Approach**:
    - In-depth analysis of brand identity to ensure perfect editorial coherence.
    - Close collaboration with marketing and creative teams to align messaging with strategic objectives.

    • Key skills:storytelling, persuasive writing, multi-channel adaptation, mastery of luxury codes.
    Storytelling Copywriting Copywriting SEO Copywriting
  • Coty
    Digital Consultant / Global Digital Manager
    FASHION AND COSMETICS
    July 2023 - September 2024 (1 year and 3 months)
    Paris, France
    Monitoring & Management of digital projects for a group's Perfume & Cosmetics brand.
    Writing of digital guidelines for product launches and the brand's 2023/2024 KCP. Monitoring market deployment.
    Management of a production project for a Xmas 23 Gift Finder tool, including agency brief management, coordination with the fashion house, agency, and deployment in key markets.
    Updating digital activations (Toolkit, Digital Hub) for a men's fragrance line in preparation for a new 2024 launch.
    Creation of a handover document with the new team digital manager for the monitoring and management of all ongoing digital projects.
    Digital Project Management Digital Communication Digital Brief Project Monitoring digital activation Digital Production

Reviews

5.0

Out of 2 ratings

C

Céline

Responsable marketing client & E-commerce - Laboratoires Expanscience

Reviewed on 5/5/2026

I had the pleasure of collaborating with Sophie-Charlotte on a project to optimize product content and referencing for our client platforms. She quickly understood our challenges and our brief, demonstrating great responsiveness, availability, and a true sense of customer service. Her support was particularly valuable for our SEO optimization. The deliverables were produced quickly, without needing any rework, thanks to her perfect understanding of our needs. I thank Sophie-Charlotte and will not hesitate to call on her again for future projects. I highly recommend her +++
V

Virginie

Coty SAS - 0101

Reviewed on 10/6/2023

I had the pleasure of collaborating with Sophie-Charlotte Genin as her Digital Manager, first within my team, and more recently as a freelancer. Sophie-Charlotte has a strong understanding of the beauty world and an excellent grasp of the digital challenges brands face. This expertise allows her to develop effective 360° digital strategies, leveraging both her strategic vision and her attention to detail to achieve impactful results. She is also an excellent project manager. Accustomed to coordinating multidisciplinary teams in complex environments, she knows how to stay focused on objectives to ensure deadlines are met. In summary, I highly recommend Sophie-Charlotte as she is a talented and committed professional who brings real added value to any organization.

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Education

  • Master I Marketing, E-marketing
    IPAG PARIS
    2009
  • Master II Marketing of Luxury Companies
    ESLSCA Paris
    2010

Skill set

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