About Sophie-Charlotte
BRAND STRATEGIST / COPYWRITER LUXURY
French
Native or bilingual
English
Fluent
Experience
- Laboratoires Expanscience
On Malt
Copywriting of ERetail Product Descriptions for MustelaPHARMACEUTICALS INDUSTRYApril 2026 - May 2026SEO optimization of product content for e-commerce platforms• Writing and optimizing content in line with brand identity• Improving the structure and performance of product descriptions• Direct collaboration with marketing & e-commerce teamsFast delivery of content with high autonomy and understanding of challengesWork on customer experience and organic product visibility - Puig (centro coste 2) - SpainFrench Copywriting - Luxury HouseFASHION AND COSMETICSJune 2023 - Today (3 years)Paris, France
- Main expertise:creation of conceptual texts for new perfume launches and key commercial campaigns (Christmas, Mother's Day, Father's Day, etc.)
- Materials produced:
- Writing product descriptions for e-commerce sites and e-retailers.- Creation of content for in-store sales kits (customer arguments).- Development of texts adapted for digital campaigns and print materials.- **Approach**:
- In-depth analysis of brand identity to ensure perfect editorial coherence.- Close collaboration with marketing and creative teams to align messaging with strategic objectives.- Key skills:storytelling, persuasive writing, multi-channel adaptation, mastery of luxury codes.
- CotyDigital Consultant / Global Digital ManagerFASHION AND COSMETICSJuly 2023 - September 2024 (1 year and 3 months)Paris, FranceMonitoring & Management of digital projects for a group's Perfume & Cosmetics brand.Writing of digital guidelines for product launches and the brand's 2023/2024 KCP. Monitoring market deployment.Management of a production project for a Xmas 23 Gift Finder tool, including agency brief management, coordination with the fashion house, agency, and deployment in key markets.Updating digital activations (Toolkit, Digital Hub) for a men's fragrance line in preparation for a new 2024 launch.Creation of a handover document with the new team digital manager for the monitoring and management of all ongoing digital projects.
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Education
- Master I Marketing, E-marketingIPAG PARIS2009
- Master II Marketing of Luxury CompaniesESLSCA Paris2010