Freelancer profile translated to English.
Back to original languageAbout Sophie-Charlotte
BRAND STRATEGIST / COPYWRITER LUXURY
Brand manifestos, product storytelling, e-commerce product sheets: I create content that gives substance to the launches of prestige perfume and beauty houses (Jean Paul Gaultier, Carolina Herrera, Narciso Rodriguez, Guerlain, Maison Crivelli, Paco Rabanne).
Specializing in luxury, beauty, and fashion, I transform a brand's DNA into a sensory narrative and its imagery into tangible desire.
▶︎ REFERENCES
Recurring collaboration with the PUIG Luxury division (official copywriter for Jean Paul Gaultier Parfums):
- Men's/Women's launches and collections
- Commercial highlights (Christmas, Valentine's Day, Holidays)
- E-retail content and product sheets
- Brand manifestos and verbal territories
With a background in 360° communication, I ensure editorial consistency from brief to multi-channel deployment (social media, CRM, retail).
▶︎ MY SPECIALTIES
LUXURY COPYWRITING
- Perfume & cosmetics launches: manifestos, claims, olfactory notes, product benefits
- Brand storytelling and verbal territories (brand books, tone of voice)
- E-commerce: sensory product sheets, landing pages, CRM campaigns
- Luxury brand content & editorial content
- Retail materials: sales arguments, POS displays, product cards
- Multi-channel adaptation
LINGUISTIC EXPERTISE
- French proofreading: editorial validation, brand voice, premium correction
- English → French translation: luxury localization, cultural adaptation
▶︎ MY APPROACH
I create narrative universes that combine luxury excellence and business performance. My 360° vision ensures continuity between creative idea and conversion.
Proof: 15+ projects renewed with Jean Paul Gaultier Parfums.
▶︎ COLLABORATION
Remote only • Response within 12h • Deadline adherence • Smooth collaboration with your teams
📬 Do you have a launch to prepare? An editorial overhaul to lead? A brand to reveal? Contact me 🪶
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Laboratoires Expanscience
On Malt
Writing E-Retail Product Sheets for MustelaPHARMACEUTICALS INDUSTRYApril 2026 - May 2026Paris, FranceSEO Optimization of product content for e-commerce platforms• Writing and optimizing content in line with brand identity• Improving the structure and performance of product sheets• Direct collaboration with marketing & e-commerce teamsFast delivery of content with strong autonomy and understanding of challengesWork on customer experience and product organic visibility - Puig (centro coste 2) - SpainFrench Copywriting - Luxury HouseFASHION AND COSMETICSJune 2023 - Today (3 years and 2 months)Paris, France
- Clients: Jean Paul Gaultier Parfums (marketing copywriter for over 3 years), Rabanne Parfums, Carolina Herrera.
- Main Expertise:creation of conceptual texts for new perfume launches and key commercial campaigns (Christmas, Mother's Day, Father's Day, etc.)
- Materials created:
- Multi-channel concept text writing.- Product sheet writing for e-commerce sites and e-retailers.- Creation of content for in-store sales materials (customer arguments).- Development of texts adapted for digital campaigns and print materials.- **Approach**:
- In-depth analysis of brand identity to ensure perfect editorial consistency.- Close collaboration with marketing and creative teams to align messaging with strategic objectives.- Key Skills:storytelling, persuasive writing, multi-channel adaptation, mastery of luxury codes.
- CotyDigital Consultant / Global Digital ManagerFASHION AND COSMETICSJuly 2023 - September 2024 (1 year and 3 months)Paris, FranceMonitoring & Management of digital projects for a brand in the Perfumes & Cosmetics group.Writing of digital guidelines for product launches and the brand's 2023/2024 KCP. Market deployment monitoring.Management of a production project for a Christmas 23 Gift Finder tool with agency brief monitoring, coordination with the fashion house, the agency, and deployment in key markets.Updating digital activations (Toolkit, Digital Hub) for a men's fragrance line in preparation for a new 2024 launch.Creation of a handover document with the new digital manager of the team on monitoring and managing all ongoing digital projects.
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Education
- Master I Marketing, E-marketingIPAG PARIS2009
- Master II Marketing of Luxury CompaniesESLSCA Paris2010