Freelancer profile translated to English.
Back to original languageAbout Sophie
Online reputation consultant – Customer reviews, negative content removal, crisis management
🌟 88% of consumers read reviews before trusting a brand
Your customer reviews directly impact your sales and brand image.
I support companies, executives, and public figures in managing and enhancing their online image (long-term or one-off assignments).
My expertise:
Online Reputation:
✔️ Online reputation & digital strategy audit
✔️ Reputational and competitive monitoring
✔️ Optimization and management of customer reviews (on the platforms that matter to you: Google My Business reviews, Trustpilot, Gowork…)
✔️ Removal and treatment of negative content: Google links, defamatory comments, problematic articles…
✔️ Crisis management
✔️ Google Business profile optimization
✔️ Local SEO
✔️ Support and training for internal teams
✔️ ...
Social Media:
✔️ Social media strategy
✔️ Engagement, moderation, community and customer complaint management
The results:
•Sustainable improvement in average rating and customer trust
•Significant reduction in negative content visible online
•Effective management of digital crises for minimal brand impact
•Customer teams trained and autonomous in managing online reputation
👩💻 12+ years of experience in digital communication and online reputation (formerly Head of Online Reputation for Magasins U).
👉 Contact me for an initial discussion!
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Nantes (up to 50km), Bordeaux (up to 50km)
Experience
- Réseau national de magasins spécialisés dans le secteur des piscines (anonymisé)Independent Online Reputation ConsultantRETAIL (SMALL BUSINESS)May 2024 - March 2025 (10 months)Paris, FranceMain tasks:
- Management and moderation of customer reviews: daily monitoring of Google reviews, Trustpilot account, creation of personalized response guides... implementation of processes to encourage satisfied customers to leave a review, follow-up with dissatisfied customers and coordination with Customer Service to resolve complaints
- Optimization of Google Business profiles: updating and monitoring local visibility for all points of sale
- Support and training for local teams: awareness of best practices for responding to reviews and complaints, adoption of processes to improve customer satisfaction
- Reputational monitoring: monitoring social networks, forums, and specialized sites (network + main competitors), regular reporting
- Reporting and recommendations: dashboards to track ratings, reviews, and actions taken, optimization proposals to improve customer satisfaction
- Agence de communication digitaleIndependent Online Reputation ConsultantDIGITAL AND ITMay 2024 - Today (2 years and 1 month)Paris, FranceI work as an independent consultant, supporting the agency's clients on all online reputation issues, from strategic thinking to operational actions.Tasks✔️Audit of online presenceandanalysis of online reputation challenges✔️ Definition and implementation ofonline reputation strategiesadapted to the agency's client issues✔️Removal and treatment of negative content(links, articles, photos...)✔️Management, moderation, and response to customer reviewson various platforms✔️ Implementation ofreputational monitoringsystems✔️Monitoringof actions, reporting, and optimization recommendations✔️ Direct exchanges with clients (executives, communication and marketing directors)Role
- Lead consultant on online reputation topics
- Complete autonomy on assigned cases
- Responsibility for monitoring, recommendations, and actions implemented
- Sophie Cavaillé EIIndependent Online Reputation ConsultantSOCIAL NETWORKSOctober 2023 - Today (2 years and 8 months)Paris, FranceAs an online reputation consultant, I support companies, executives, and public figures in managing and enhancing their online image: removal of harmful content, review management, online reputation strategy, monitoring, and crisis support.Let's build a tailored action plan for your situation to strengthen your reputation, increase your visibility, and assert your credibility.
Reviews
Recommendations
VP
VF
+2
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Education
- Master in Management and Strategic CommunicationIAE Lyon2010
- Bachelor's degree in Economics and ManagementIAE Lyon2008