Freelancer profile translated to English.
Back to original languageAbout Sophie
E-reputation Consultant – Customer Reviews, Negative Content Removal, Crisis Management
🌟**89% of consumers research online before buying.**
What they find about you (your customer reviews, your Trustpilot, the first Google results) directly influences their decision to trust you or turn to a competitor.
I support companies that want to master their e-reputation, to reassure their prospects and convert more customers.
My expertise: obtaining positive reviews on Google, Trustpilot, and other platforms, removing harmful content, optimizing Google listings, reputation monitoring, audits, crisis management...
12 years of experience, including a position as Head of E-reputation at Système U (Les Magasins U). I intervene operationally, long-term, or occasionally according to your needs.
✉️ Feel free to contact me, I would be delighted to chat with you!
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Nantes (up to 50km), Bordeaux (up to 50km)
Experience
- Réseau national de magasins spécialisés dans le secteur des piscines (anonymisé)Independent E-reputation ConsultantRETAIL (SMALL BUSINESS)May 2024 - March 2025 (10 months)Paris, FranceMain missions:
- Management and moderation of customer reviews: daily monitoring of Google reviews, Trustpilot account, creation of personalized response guides... implementation of processes to encourage satisfied customers to leave a review, follow-up with dissatisfied customers and coordination with Customer Service to resolve complaints
- Optimization of Google Business listings: updating and monitoring local visibility for all points of sale
- Support and training for local teams: awareness of best practices for responding to reviews and complaints, adoption of processes to improve customer satisfaction
- Reputation monitoring: surveillance of social media, forums, and specialized sites (network + main competitors), regular reporting
- Reporting and recommendations: dashboards to track ratings, reviews, and actions taken, optimization proposals to improve customer satisfaction
- Agence de communication digitaleIndependent E-reputation ConsultantDIGITAL AND ITMay 2024 - Today (2 years and 3 months)Paris, FranceI work as an independent consultant, supporting the agency's clients on all e-reputation issues, from strategic thinking to operational actions.Missions✔️Audit of online presenceandanalysis of e-reputation challenges✔️ Definition and implementation ofe-reputation strategiesadapted to the agency's client issues✔️Removal and processing of negative content(links, articles, photos...)✔️Management, moderation, and response to customer reviewson various platforms✔️ Implementation ofreputation monitoringsystems✔️Trackingof actions, reporting, and optimization recommendations✔️ Direct communication with clients (managers, communication and marketing departments)Role
- Lead consultant on e-reputation topics
- Complete autonomy on assigned files
- Responsibility for follow-up, recommendations, and implemented actions
- Sophie Cavaillé EIIndependent E-reputation ConsultantSOCIAL NETWORKSOctober 2023 - Today (2 years and 10 months)Paris, FranceAs an e-reputation consultant, I assist companies, executives, and public figures in managing and enhancing their online image: removing harmful content, managing reviews, e-reputation strategy, monitoring, and support in digital crisis situations.Let's build a tailored action plan for your situation to strengthen your reputation, increase your visibility, and assert your credibility.
Reviews
Recommendations
VP
VF
+2
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Education
- Master in Strategic Management and CommunicationIAE Lyon2010
- Bachelor in Economics and ManagementIAE Lyon2008