Sophie Cano

As a graphic designer at SDEEC INDUSTRIES, a French manufacturer of heat pumps, I played a crucial role in revitalizing all of the company's communication materials and visual identity. My work began with active participation in communication meetings, where I had the opportunity to understand the company's needs and objectives in terms of visual communication.

Using my graphic design skills, I then worked on creating brochures and technical data sheets. My goal was to design materials that reflect the professional and innovative image of SDEEC INDUSTRIES while providing clear and relevant information about its products and services.

I was responsible for the design and layout of these materials, ensuring they were both visually appealing and effective in conveying the company's key messages. I used impactful graphic elements, dynamic layouts, and appropriate typography to capture the target audience's attention and enhance the impact of the information provided.

In parallel, I also worked on forecasting the design of the company's future print and web materials. This included developing creative concepts for new materials, as well as adapting existing materials to meet the company's evolving needs.

Overall, my role as a graphic designer at SDEEC INDUSTRIES was to revitalize all of the company's communication materials and visual identity, bringing creativity, professionalism, and commitment to each stage of the process.

As a graphic designer for Pompes Funèbres Bertrand, I am responsible for the creation and management of communication and administrative materials, ensuring communication that is appropriate and respectful of the professional obligations in the funeral services sector.

Creation of Communication Materials

Description: I design and update various materials for Pompes Funèbres Bertrand, including business cards, stamps, letterheads, self-copying order forms, signs, and signage. Each material is carefully designed to ensure a professional presentation compliant with industry standards, while respecting the sensitivities inherent in the funeral services field.

Objective: To provide communication tools that reflect the company's professionalism and seriousness, facilitating both communication with families and internal service management.

Collaboration with Other Clients

Description: In addition to my work for Pompes Funèbres Bertrand, I also collaborate with other companies in the funeral sector. These collaborations have allowed me to adapt and apply specific graphic solutions to the unique requirements and sensitivities of each client.

Objective: To bring diverse and specialized graphic expertise to the funeral sector, ensuring appropriate and respectful communication in line with the field's standards.

As the communication manager for the Group of Real Estate Professionals, "Groupe Immo annonces," I was involved from the initial stages of its creation to establish a coherent and impactful range of communication materials. Although the group's visual identity already existed, my role was to develop and deploy various communication materials while respecting this pre-established visual identity.

I oversaw the creation and design of different communication materials, such as Akilux signs, impactful flyers, attractive real estate books, as well as the creation and updating of the group's website. My goal was to ensure that each material faithfully reflected the group's image and values, while meeting the company's specific communication needs.

In parallel, I actively participated in communication department meetings to discuss ongoing and upcoming communication projects. As the communication manager for several affiliated agencies, I also proposed personalized communication packages, tailored to the specific needs and objectives of each agency.

Overall, my work contributed to strengthening the presence and coherence of the Group of Real Estate Professionals' communication, by providing quality materials and effective communication strategies, while respecting the company's existing visual identity.