Freelancer profile translated to English.
Back to original languageAbout Sophie
I support companies in converting customer relationships into lasting value. With experience in retention marketing and email journeys — particularly in complex markets like energy — I work with you to achieve higher customer lifetime value (CLV) and long-term engagement.
I am the strategic force behind the roadmap, ensuring that the technology perfectly aligns with business needs — especially within Salesforce Marketing Cloud.
✨ I consolidate fragmented customer data, design targeted segments & personalized journeys, implement automation and predictive models, and focus on the right KPIs (such as retention, churn rate, and engagement).
I am not a typical email developer who writes every HTML line themselves. My role is strategic: I determine the direction, design the journey, and collaborate with specialists to bring complex journeys to life at scale.
Ready to get more out of customer relationships and achieve growth? Let's connect!
For more information, visit my website:
Dutch
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- VandebronLoyalty & Retention MarketeerENERGY AND UTILITIESOctober 2019 - May 2025 (5 years and 7 months)Amsterdam, NetherlandsResponsible for customer base growth at Vandebron. Identify opportunities in the rapidly changing energy market and adapt marketing strategies. Responsible for retention strategy, including segmentation, proposition and activation.
- bloomonManager Customer SupportJuly 2017 - July 2019 (2 years)NetherlandsWe are high-tech and highly-creative, delivering field-fresh flowers direct from local growers to customers in six countries. Since launching in 2014, we're on track to go from living room startup to scale-up at hypersonic speed. You'll find our bouquets in homes across the Netherlands, Germany, U.K., Denmark and France.
- DIDIX Gifting & Promotions a Blackhawk Network companyCRMDecember 2014 - June 2017 (2 years and 6 months)I am responsible for managing all client and partner relations established throughout the Netherlands and the United Kingdom.
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Education
- MasterUniversity of Amsterdam2017Master
- Shortened bachelor's degree in Communication ScienceUniversity of Amsterdam2016Verkorte bachelor communicatiewetenschap